Qianniu Express and Gravity Cube are both marketing tools in e-commerce operations, but their differences are as follows:

Different applicable platforms: Qianniu Express is a promotion tool for Taobao Tmall platforms, while Gravity Cube is a promotion tool for JD.com, Pinduoduo, Vipshop and other platforms.

Different promotion methods: Qianniu Express is mainly promoted through competitive bidding, and merchants can choose keywords to place advertisements according to their needs. Gravity Cube automatically optimizes the advertising effect through algorithms to help merchants increase display volume and conversion rate.

Different service forms: Qianniu Express provides two service forms: autonomous delivery and manual delivery. Merchants need to set parameters such as bids and vocabulary by themselves; Gravity Cube provides fully automatic delivery services. Merchants only need to set some basic parameters, and the rest is automatically completed by the system.

Different usage thresholds: Qianniu Express requires merchants to have certain bidding experience and management capabilities, and they also need to bear certain risks; while Gravity Cube provides "zero threshold" services, and merchants only need to pay a certain service fee to enjoy automatically optimized advertising services.

In summary, although Qianniu Express and Gravity Cube are both e-commerce marketing tools, there are significant differences in applicable platforms, promotion methods, service forms, and usage thresholds. Merchants need to choose appropriate tools for promotion based on their actual conditions.

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