Taobao positioning refers to merchants occupying the front row of product display positions on the search results page of the Taobao platform in order to increase the exposure and click-through rate of the products, thereby increasing sales opportunities.

In order to improve search results, Taobao provides advertising services similar to "front row position" and "priority display" in search engines, allowing merchants to rank first when searching for certain keywords. These positioning product displays usually appear in the first few positions of the search results page, showing them to consumers in a more conspicuous and prioritized manner. Positioning is equivalent to a form of advertising. By occupying a favorable position on the search results page, the store's popularity and exposure can be increased, thereby attracting more traffic and potential customers.

Merchants need to observe and explore carefully, and choose keywords and positioning strategies that suit them, so as to stand out in the fiercely competitive market. At the same time, merchants also need to pay attention to complying with the rules and policies of the Taobao platform to ensure that their business operations are legal and compliant.