Taobao stores only have subscriptions but no followers, which may be because the store's products or services do not attract enough potential customers, or the store's promotion and marketing strategies are not attractive enough. Stores can try to optimize product descriptions, improve store ratings, increase coupons, etc. to attract customer attention and purchases. At the same time, stores should also pay attention to the needs and interests of potential customers and use precise marketing strategies to increase customers' willingness to buy.