1. Choose words well. At present, the wireless terminal of Taobao direct train can be selected according to the characteristics of the keywords.

2. Make a good matching method. Try to use the center word matching.

3. Bid skillfully. Many Taobao sellers actually know that the same bid is very different between the PC terminal and the wireless terminal, and the PPC of the wireless terminal is very low. Therefore, it is recommended that you can be bolder in bidding and set a reasonable bid line. In terms of hot words, you should do what you can. You can adjust it according to the quality score during subsequent optimization;

4. Choose a good area for delivery. This is mainly based on the actual situation of your own products. At the same time, you must also consider an important issue, that is, China's wireless Internet coverage, because the WiFi coverage determines the traffic quality of mobile Taobao. It is recommended that you choose large and medium-sized cities with high WiFi coverage when choosing regional delivery;

5. Get the delivery time right. There is a very obvious characteristic of Taobao mobile traffic, that is, it is very concentrated within 24 hours. Many "shopping addicts" complete their last order before going to bed. It is recommended that you not only combine your own product characteristics, but also set a suitable delivery time according to the target group's online time.

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