1. Pay attention to traffic optimization

We can see the entrance and composition of traffic on the business advisor, which platform it comes from, mobile devices or PCs, etc. At present, mobile traffic occupies a major position, so we also need to focus on mobile traffic access.

2. Do a good job of product keywords

A good keyword can bring us traffic to a large extent. And there is a principle that our product keywords should always be prepared to update, keep up with the hot words of the category, and choose keywords with high transaction rates and reasonable mall share. Only such words can better guide us. Of course, the choice of words must still be in line with the characteristics of our products themselves, otherwise the meaning of keywords will be lost.

3. Do a good job of store conversion

We should pay attention to the quality of traffic while guiding traffic. If there is only traffic but no conversion rate, it is easy to be identified as illegal operation by the platform. We can do some competitive product analysis to grasp their sales data, including price, evaluation, etc., and optimize our products, keywords, etc. through this to attract effective traffic.

Fourth, learn to analyze data

Data analysis includes store data analysis and competitor data analysis. While discovering our own problems, we can learn from others' strengths and apply them to our own products.