• Good e-commerce,Welcome!
Home > Platform EC > Taobao

Tips for choosing words for Taobao product titles?

| 4Person Answer

1. 让标题简单明了,突出宝贝的特色,让买家一眼能够看出宝贝卖的是什么。

2. 注意添加关键词,一定要与宝贝相关,能够引起买家的兴趣,提高搜索率和曝光率。

3. 使用动词或形容词来强化标题的描述,让买家能够感受到宝贝的特点和独特之处。

4. 避免使用重复的标题词语,会降低标题质量和搜索排名。

5. 标题中不要出现错别字或拼写错误,这会影响买家的信任度和购买意愿。

6. 注意与竞品的区分度,让标题与其他宝贝区别开来,凸显独特性和个性化。

7. 利用符号和特殊字符突出标题的重点,增强视觉效果和引起买家注意。

8. 不要把多个宝贝放入同一个标题中,这会降低每个宝贝的搜索点击率和曝光率。

9. 标题中要体现宝贝的核心卖点,让买家对宝贝产生兴趣和购买欲望。

10. 根据不同类别的宝贝,针对不同的买家需求和购买心理,制定相应的标题选词策略。

Professional answer

P

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

1. Make the title simple and clear, highlight the characteristics of the product, and let buyers know at a glance what the product is selling.

2. Pay attention to adding keywords, which must be relevant to the product, can arouse the interest of buyers, and increase search rate and exposure.

3. Use verbs or adjectives to strengthen the description of the title, so that buyers can feel the characteristics and uniqueness of the product.

4. Avoid using repeated title words, which will reduce the quality of the title and search ranking.

5. Do not have typos or spelling errors in the title, which will affect the buyer's trust and willingness to buy.

6. Pay attention to the distinction from competing products, make the title different from other products, and highlight the uniqueness and personalization.

7. Use symbols and special characters to highlight the key points of the title, enhance the visual effect and attract the attention of buyers.

8. Do not put multiple products in the same title, which will reduce the search click rate and exposure of each product.

9. The title should reflect the core selling point of the product to arouse the buyer's interest in the product and the desire to buy it.

10. According to different categories of products, different buyer needs and purchasing psychology, formulate corresponding title word selection strategies.

电商科技达人

一直忘记告诉你、我有多么幸运遇见你!!!

Word selection skills are very important. Because the title of Taobao products is an important factor in attracting buyers' attention and clicks. Choosing good keywords can make the product rank higher in the search and be easier for buyers to find. At the same time, pay attention to the weight and nature of the words, and don't be too showy and exaggerated. There are three main aspects to the selection of Taobao product keywords:

First, choose keywords that match the attributes of the product type, characteristics, brand, etc.;

Second, choose keywords that can represent the product;

Third, choose keywords that can arouse the interest of buyers. In addition, be careful to avoid using banned words and over-marketing words, otherwise the platform may close the store.

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

Choosing keywords based on data analysis is the most important step.

First of all, clarifying the conclusion is the first principle that sellers who open stores on Taobao need to follow. The selected keywords need to be related to the product and will be searched by potential consumers, thereby improving the ranking of the product.

The reason is that on Taobao, only when users search for products containing keywords will they see the information of the product, otherwise it will be easily ignored.

This way you can determine the keywords. You need to be careful to avoid choosing some irrelevant, low-popularity or high-search-volume words that do not match the product.

In addition to keywords, the length of the title also needs to comply with Taobao's regulations, and avoid using text symbols and certain words to leave a good first impression on consumers.

电商科技达人

一直忘记告诉你、我有多么幸运遇见你!!!

The following are some tips for choosing words for Taobao product titles:

1. Determine keywords: Taobao product titles need to select the most representative keywords. You can enter relevant words in the Taobao search box to find the most suitable keywords.

2. Use long-tail words: Expressing the most important characteristics or functions of the product with long-tail words can help improve the ranking of the product in search engines.

3. Concise language: Taobao product titles need to be simple and clear, and the title must allow people to see the characteristics and selling points of the product at a glance.

4. Place brand words: Some products themselves or sellers themselves have brands, and brand words can be appropriately placed to increase the brand inclusion rate.

5. Title word count: Pay attention to the number of words in the product title stipulated by Taobao. On the premise of ensuring the completeness and clarity of the title, try to use as few useless words as possible.

Similar Q&A

recommend What is your experience of opening a Taobao store?

    E-c News Continuously pushing e-commerce knowledge to you

    African netizens use China Africa cross-border e-commerce platform for online shopping
    looking at China's modern business history, the word "profiteer" must be familiar to everyone. To put it bluntly, profiteer is a person who earns a pric...
    how is the new seller of cross-border e-commerce doing?
    I believe many treasure mothers have an idea to do their own business and want to increase their income. Go to work, but you can't take care of your chi...
    how can cross-border e-commerce Amazon sell on Amazon platform without goods?
    cross border e-commerce trade entities in different customs territories conduct trade on the Internet, and then complete the whole transaction through cross-...
    Amazon store opening process and cost analysis!
    With the rapid development of cross-border e-commerce, more and more sellers want to enter Amazon. However, many people are still new to Amazon's cross-...
    Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service
    Amazon Pharmacy says its growth strategy relies on the development and launch of “modular” pharmacies of varying sizes. (Amazon)
    It's convenient! Taobao adds WeChat Pay function
    On September 4th, Taobao and Tmall announced that in order to enhance consumers' shopping experience, Taobao plans to add WeChat payment capabilities an...
    China's Taobao working with startup on deliveries by reusable rocket
    SHENZHEN, China (hb2b) - Chinese rocket maker Space Epoch is working with Alibaba's online shopping platform Taobao to make reusable rockets for express...

    Latest Q&A More

    Popular tags