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What is Tmall's main business?

| 6Person Answer

天猫现有十八个经营大类,分别是:服饰、母婴、化妆品、食品 、3C、图书音像、运动户外、汽车及配件、服务大类、珠宝配饰、家用电器、居家日用、家装家具家纺、鞋类箱包、保健品及医药、乐器、 话费通信、网游及QQ。

随着天猫的发展,商家的不断涌入,现在入驻天猫的难度是一年比一年难。商家们想要成功入驻天猫的话,前提是要先了解清楚入驻需要哪些条件以及要求才可以。那么入驻天猫需要满足哪些条件呢?下面以服饰(男装)为例,简单说一下服饰男装类目入驻天猫需要哪些资质:

1、注册资本不低于人民币100万元;

2、需具备—般纳税人资格;

3、“男装”类目自荐品牌需提供商标注册证(即R标);

4、如经营进口商品,需提供近—年内合法渠道进口证明;

5、店铺所经营的商品或服务必须符合法律法规、国家标准等质量要求,同时符合平台商品质量标准、天猫规则及商品发布规范等要求,详情请参见相关《平台质量标准》、《天猫抽检行为规范》、《天猫行业标准》及《天猫规则》;

天猫根据不同的类目,入驻条件也有所差别,具体以天猫商家入驻官网为准。针对类目不同,天猫入驻条件一般有以下几种情况:

第一,注册资本不低于100万元,公司经营年限需满一年,需具备一般纳税人资格,商标为R标,商标转让无要求。对应的类目有:居家日用类目、家装主材类目、住宅家具类目、床上用品类目、家居饰品类目、居家布艺类目、家装灯饰类目、鲜花速递类目、五金工具类目、基础建材类目、食品类目除坚果特产咖啡麦片外。

第二,注册资本不低于100万元,公司经营年限无要求,需具备一般纳税人资格,商标为R标,商标转让无要求。对应的类目有:服饰类目、母婴用品类目、化妆品类目、运动户外类目、汽车及配件类目、珠宝配饰大类下珠宝钻石黄金翡翠类目、鞋类箱包类目、保健品及医疗类目。

第三,注册资本无要求,公司经营年限无要求,需具备一般纳税人资格,商标为R标,商标转让无要求。对应的类目有:3C数码类目、配饰饰品流行饰品类目、家用电器大类下影音电器、厨房电器除净水器外、生活电器、大家电等。

第四,注册资本不低于100万元,公司经营年限需满一年,需具备一般纳税人资格,商标状态无要求,商标转让无要求。对应的类目有:食品大类下的坚果特产咖啡麦片、特色手工艺品。

第五,注册资本无要求,公司年限需满一年,需具备一般纳税人资格,商标为R标,商标转让无要求。对应的类目有:乐器类目。

Professional answer

P

企立方电商

分享更多电商资讯和电商技巧

Tmall currently has 18 major business categories, namely: clothing, maternal and child products, cosmetics, food, 3C, books and audio-visual products, sports and outdoor, automobiles and accessories, service categories, jewelry accessories, household appliances, household daily necessities, home furnishings, furniture and home textiles, shoes and bags, health products and medicines, musical instruments, phone bills and communications, online games and QQ.

With the development of Tmall and the continuous influx of merchants, it is now more difficult to settle in Tmall every year. If merchants want to successfully settle in Tmall, the prerequisite is to first understand the conditions and requirements for settlement. So what conditions need to be met to settle in Tmall? Taking clothing (men's clothing) as an example, let's briefly talk about the qualifications required for men's clothing to enter Tmall:

1. The registered capital is not less than RMB 1 million;

2. It is necessary to have general taxpayer qualifications;

3. Self-recommended brands in the "Men's Clothing" category must provide a trademark registration certificate (i.e. R mark);

4. If operating imported goods, it is necessary to provide proof of import through legal channels within the past year;

5. The goods or services operated by the store must comply with laws, regulations, national standards and other quality requirements, as well as the platform's product quality standards, Tmall rules and product release specifications. For details, please refer to the relevant "Platform Quality Standards", "Tmall Sampling Inspection Behavior Code", "Tmall Industry Standards" and "Tmall Rules";

Tmall has different entry conditions for different categories, and the specific conditions are subject to the Tmall merchant entry official website. According to different categories, Tmall's entry conditions are generally as follows:

First, the registered capital is not less than 1 million yuan, the company must have been in operation for one year, must have general taxpayer qualifications, the trademark is R, and there is no requirement for trademark transfer. The corresponding categories are: household daily necessities, home decoration main materials, residential furniture, bedding, home accessories, home fabrics, home lighting, flower delivery, hardware tools, basic building materials, food except nuts, specialty coffee and cereal.

Second, the registered capital is not less than 1 million yuan, there is no requirement for the company's operating years, must have general taxpayer qualifications, the trademark is R, and there is no requirement for trademark transfer. The corresponding categories are: clothing, maternal and child products, cosmetics, sports and outdoor, automobiles and accessories, jewelry, diamonds, gold and jade under the jewelry accessories category, shoes and bags, health products and medical categories.

Third, there are no requirements for registered capital, no requirements for the company's operating years, general taxpayer qualifications are required, the trademark is R, and there are no requirements for trademark transfer. The corresponding categories are: 3C digital category, accessories and fashion jewelry category, audio-visual appliances under the household appliances category, kitchen appliances except water purifiers, household appliances, large appliances, etc.

Fourth, the registered capital is not less than 1 million yuan, the company must have been in operation for one year, and general taxpayer qualifications are required. There are no requirements for trademark status and no requirements for trademark transfer. The corresponding categories are: nuts, specialty coffee, cereals, and special handicrafts under the food category.

Fifth, there are no requirements for registered capital, the company must have been in operation for one year, and general taxpayer qualifications are required. The trademark is R, and there are no requirements for trademark transfer. The corresponding categories are: musical instrument category.

电商焦点

聚焦电商新闻资讯,干货分享,独特的视角,独特分析尽在电商焦点

Main business

Tmall integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. The main business is to provide 100% quality guaranteed products, 7-day unconditional return after-sales service, shopping points cash back and other high-quality services.

Tmall currently has 18 major business categories, namely: clothing, maternal and child, cosmetics, food, 3C, books and audio-visual, sports and outdoor, automobiles and accessories, service categories, jewelry accessories, home appliances, home daily necessities, home decoration furniture and home textiles, shoes and bags, health products and medicine, musical instruments, telephone charges and communications, online games and QQ.

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

Tmall operation is a highly process-oriented job. Taobao operation is the backbone of a Tmall store. It is the CPU of a computer, like the human brain. The main work of Tmall operation is to coordinate and allocate the work of customer service, promotion, art, warehouse, pre-sales and after-sales departments. This is the responsibility of Tmall operation.

电商创业观察

电商相关的教程、资讯、爆料、内幕、趣事、求助...

Tmall is China's largest business-to-consumer shopping website, separated from Taobao.com. It is mostly composed of directly-operated flagship stores and authorized stores of well-known brands. It is now one of the subsidiaries of Alibaba Group.

Tmall's business scope

Technology development, technology promotion, technology transfer, technology consulting, technology services, computer system services; application software services; computer maintenance; economic and trade consulting; computer design and production; corporate planning and market research; film and television planning; cleaning services; marriage services; catering management; domestic labor services; interior decoration engineering design (this item requires a business license to operate) investment consulting; organizing cultural and artistic exchange activities

(excluding performances); conference services; hosting exhibitions and display activities; design, production,

agent, and advertising; selling computer and electronic

products, machines Equipment and accessories

Electricity and chemical products (excluding hazardous chemicals and a class of precursor chemicals

电商创业观察

电商相关的教程、资讯、爆料、内幕、趣事、求助...

Tmall Mall relies on its strong market share and registered users to provide services oriented to sellers' requirements, fully tap the value of the attention economy, and implement charging models from many links to lay the foundation for future profitability. As a large e-commerce platform, Tmall does not create much value in commodity sales, and more income comes from the fees paid by merchants to the platform.

1. Annual technical service fee and real-time deduction of technical service fee

2. Advertising income and keyword bidding charges

3. Software and service charges

4. Self-operated sales income

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

"Tmall" was formerly known as Taobao The mall is a comprehensive shopping website that mainly sells all kinds of goods.

On the morning of January 11, 2012, Taobao Mall officially announced that it would be renamed "Tmall".

On March 29, 2012, Tmall released a new logo.

On November 11, 2012, Tmall made a fortune on Singles' Day, claiming to have sold 10 billion in 13 hours, setting a world record. Tmall is a new B2C (Business-to-Consumer, commercial retail) created by Jack Ma's Taobao. It integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. It provides 100% quality guaranteed products, 7-day no-reason return after-sales service, shopping points cash back and other high-quality services.

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