电商运营主要是负责店铺的整体经营与营销方案,下面详细介绍一下电商运营的具体工作职责:
1、负责公司电商平台运营,包括活动策划、在线宣传推广、活动策划、品牌定位包装及日常运营;
2、根据网站营销数据进行深入分析,对每个产品运营情况进行评估,提炼卖点,指导美工进行页面优化,提升搜索量,促进销量;
3、负责收集市场和行业信息,分析竞争对手,关注对手的变化和选款、定价等营销策略,结合本店优势提供有效应方案;
4、熟悉各电商平台的运营环境、交易规则、淘宝网站广告资源;
5、每日统计分析最新数据,并根据数据变化采取针对性运营措施。
E-commerce operators are mainly responsible for the overall operation and marketing plan of the store. The following is a detailed introduction to the specific job responsibilities of e-commerce operators:
1. Responsible for the operation of the company's e-commerce platform, including event planning, online publicity and promotion, event planning, brand positioning and packaging, and daily operations;
2. Conduct in-depth analysis based on website marketing data, evaluate the operation of each product, refine selling points, and guide artists to optimize pages, increase search volume, and promote sales;
3. Responsible for collecting market and industry information, analyzing competitors, paying attention to competitors' changes and marketing strategies such as selection and pricing, and providing effective solutions based on the advantages of the store;
4. Familiar with the operating environment, transaction rules, and advertising resources of Taobao websites of various e-commerce platforms;
5. Analyze the latest data daily, and take targeted operational measures based on data changes.