1,既然要开网店,店铺中出售的东西一定要多,这里不是指数量多,而是款式种类要多,这样被买家搜索到的概率就大。比如买家起初是要买鞋子,然后进了你的店铺,发现你的店铺中还有卖好看的包,衣服等,就会增加浏览,然后就会对你的店铺有印象,店铺也就能得到推广。
2,店铺的名字不要太奇怪,还有装修也很重要,要看得舒服,有新意,这样顾客才会有印象,才能记住你的店铺名字。一般可以找专业人士帮你装修,也不用多少钱,主要是省事。
3,店铺基础打好之后,我们便要推广。第一个选择,自然是淘宝自带的直通车,它可以让你的宝贝优先展示在买家的输入的关键词中,所以效率非常高,建议可以用它来推荐你店铺内最优质的产品。当然这项服务服务是要收费的,开店想有效率,的确是要下点成本的。具体路径见图中所示。
4,卖家中心→营销中心→官方营销工具,这里好多使用的推广工具,而且全部是免费的,比如店铺的红包,海报,店铺联盟都非常有用,要做好店铺,必须用到这些工具。
5,去阿里妈妈。这是一个很大的推广平台,淘宝上的品牌网店大部分都是从这里开始的,然后越做越大。这里云集各种网站,媒体,还有些个人的社交网络,比如微博,论坛。你可以把你的商品放在这里,然后让别人给你推广,省时省力,还可以学习到别人的推广方式。
6,去一些论坛推广,这里有很多商家,他们会分享一些经验和技巧。而且这些论坛都有推广专区,只要你写的帖子能够成为精华,点击率高了,就可以起到宣传自己店铺的效果。也可以在这些帖子里加上自己店铺的创意LOGO,给别人留下深刻的印象。
1. Since you want to open an online store, you must sell a lot of things in the store. This does not mean a large number, but a variety of styles, so that the probability of being searched by buyers is high. For example, the buyer initially wants to buy shoes, and then enters your store and finds that your store also sells beautiful bags, clothes, etc., which will increase browsing, and then will have an impression of your store, and the store can be promoted.
2. The name of the store should not be too strange, and the decoration is also very important. It should be comfortable and novel, so that customers will have an impression and remember your store name. Generally, you can find professionals to help you decorate, and it doesn’t cost much, mainly to save trouble.
3. After the foundation of the store is laid, we have to promote it. The first choice is naturally Taobao’s built-in through train, which can let your baby be displayed first in the keywords entered by the buyer, so it is very efficient. It is recommended to use it to recommend the best products in your store. Of course, this service is charged. If you want to open a store efficiently, you do have to spend some money. The specific path is shown in the figure.
4. Seller Center → Marketing Center → Official Marketing Tools. There are many promotional tools here, and all of them are free. For example, the store's red envelopes, posters, and store alliances are very useful. To run a good store, you must use these tools.
5. Go to Alimama. This is a large promotion platform. Most of the brand online stores on Taobao started here and then grew bigger and bigger. There are all kinds of websites, media, and some personal social networks here, such as Weibo and forums. You can put your products here and let others promote them for you, which saves time and effort, and you can also learn from others' promotion methods.
6. Go to some forums for promotion. There are many merchants here, and they will share some experiences and skills. Moreover, these forums have promotion areas. As long as the posts you write can become the essence and have a high click-through rate, they can promote your own store. You can also add your own store's creative LOGO to these posts to leave a deep impression on others.