01 Requirements for opening a live broadcast room

The conditions for opening the rules are as follows:

1. Not in the categories controlled by Tmall

Such as health products, virtual categories, OTC family planning products, adult products, sex toys, books/magazines/newspapers, music/film/celebrity/audio-visual, women's underwear/men's underwear/home clothes, kitchen/cooking utensils>>cooking utensils>>knives, aquatic products, raw meat, leisure life, cleaning detergents/sanitary napkins/paper/aromatherapy, medical supplies and other categories. For more categories that are restricted for opening/not allowed to be promoted on Taobao Live, please refer to the official website.

*Note: If the first-level category does not support opening, then the first-level category does not support entry

Important reminder: If it is a category restricted by live broadcast, other merchants have live broadcast rights, which means that the store is invited

The invited store is generally a store with high brand awareness and good comprehensive store data, and it is possible to be invited; if you meet the invitation conditions, the staff will contact you actively.

If you have not received a contact from the waiter, it means that you are temporarily not eligible. It is recommended that you make more improvements in brand awareness and comprehensive store data, which is also what you need to do on a daily basis.

2. Merchant account live broadcast does not allow violations

Such as live broadcast hanging: refers to the anchor not in front of the camera, or no effective interaction with consumers, or black screen, and the time is more than 15 minutes. It is hanging; the anchor changes during the live broadcast, and the anchor actively or passively provides offline contact information (such as WeChat, QR code, phone, etc.) during the live broadcast. Please click here to view more live broadcast specifications.

3. Live broadcast tips

If it is prompted that the account cannot be settled in because your comprehensive competitiveness is insufficient, it means that the comprehensive data of your store does not meet the live broadcast requirements and cannot be opened at present.

It is recommended that you improve the comprehensive data of your store, including but not limited to the following data: store DSR dynamic score, quality refund, refund dispute rate, consumer evaluation, false transactions, store violations, etc.

02 Live broadcast venue preparation

The best live broadcast is a computer (to start live broadcast), a mobile phone to read messages, or 2 mobile phones.

Secondly, this hardware configuration needs to be prepared. Then the venue, choose a clean and tidy or distinctive, well-lit place, etc., in short, give the audience a better visual experience.

There are also fill lights, mobile phone holders, cameras, or some need sound cards, pan-tilts and other more advanced equipment, which should be prepared according to actual conditions.

03 Anchor's presentation

The key to the anchor is people. Products can't speak, but good anchors can endorse products and make them vivid and attractive.

The content of the live broadcast needs to be summarized more. You can watch the live broadcasts of stores in the same category or other platforms. Live broadcast is a process of displaying content. How to attract customers with rich and interesting content, let customers pay attention, like, pay, and become fans. We need a lot of time and energy to summarize and study.

04 Live broadcast background settings

To put it simply, the live broadcast process is to set up a preview first, and then start the live broadcast at a certain time. Before the live broadcast, you can cooperate with our other channel entrances to promote and attract traffic.

1. After obtaining the live broadcast permission, create a live broadcast preview in the live broadcast background

2. Fill in the information of the live broadcast room as required

Including time, etc. (from what time to what time), and you can make a poster by uploading pictures. The content depends on the situation. After making the poster, the homepage of the store will display the poster of the live broadcast preview.

3. You can choose the category of live content in the label

Please choose correctly according to your own content

4. Hang live baby

You can directly copy the baby link and choose it. Note that when selecting the live room activity at the top, you can only hang new products if you choose new products. Generally, you can choose any baby in the store by selecting [Daily Live Broadcast].

After the baby is selected, each baby will correspond to a number. When the live broadcast is broadcast, you can show the number of the baby to the customer according to the number.

When the anchor interacts with the audience, you can mark the physical product to make it easier for you to know which product it is and show it to the customer when the customer wants to see it. The content is generally appearance, performance, details, highlights, etc.

05 Start live broadcast

Set up the live broadcast room. The anchor can start the live broadcast through the PC or APP [Taobao Anchor].

Click [Central Control Settings] to make detailed settings for the previewed live broadcast room.

After entering, you can download the PC or APP required for live broadcast in the settings. This depends on whether the anchor is using a computer or a mobile phone for live broadcast.

You can also edit the products in the background. That is, prepare which products to hang, and then see which product corresponds to which number plate.

Click [Product] and the operation interface for hanging products will pop up.

06 Promotion of the live broadcast room

The live broadcast room can be used for traffic diversion, and super recommendations are used for promotion and diversion. This is done by operating the through train and the principle of diamond exhibition is almost the same, so I won’t say more.

It can be said that live broadcasting is not difficult to get started, and everyone can learn it. I hope today’s content will be helpful to everyone. Welcome to continue to pay attention!