The method is as follows:

First, we must establish effective group rules and select efficient and responsible group administrators. All communication and activities in the group must be within the scope allowed by Taobao rules. Administrators who do not abide by the rules must be dealt with in a timely manner, otherwise the group will easily degenerate and lead to dissolution; secondly, we must cultivate a group of opinion leaders who can guide group members to communicate and liven up the atmosphere in the group to achieve the official operation purpose of the group.

Handle the five major needs of the community:

1. Select and evaluate effective content to generate more effective value for high-quality content.

2. Understand that users can obtain short-term value and long-term value, and there must be a real and executable plan. Different interest values ​​are described for different users. It is not advisable to explain equity returns to ordinary farmers and fruit production to capitalists.

3. Give users the greatest value to join the group to seek help, and reply or take over the reply to the content reflected by users and the problems that users need help in the first time. Give community users the greatest respect for their value. If you cannot solve the problem in time and one by one, you must do a good job in advance.

4. Strengthen and open the threshold of social networking, add entry thresholds and classify groups, operate in a similar way, reject the social dye vat, and create a good community operation environment.

5. Make users a part of community management. In the process of community operation, leave more space for users to play, establish an incentive mechanism, and highlight the position and value of users in the community.