1. Store group formation: It is too difficult to enter Tmall and it is easy to lose the first-mover advantage if you start from scratch. It is different to buy a Tmall store through the Tmall store transfer platform. First, it can save time for entering the store.

Second, you can directly participate in Tmall's official activities if you have a certain level. However, it is costly to form a Tmall store group. After all, the transfer price of a Tmall store is at least hundreds of thousands.

2. Product collection: Select products from e-commerce platforms such as Taobao, Tmall, Pinduoduo, and Alibaba. Product selection is the top priority of the entire Tmall store group. It occupies a core position, locates the target audience of the store products, and then selects popular products based on the target audience.

3. Upload optimization: After selecting the goods to be sold, you need to delete the logo label on the picture, and delete the brand word in the title, and try not to use English. Then select keywords according to the official data of the Tmall platform, find out the hot search words, soaring words, related words, etc. of the corresponding products, and then reasonably embed the keywords into the product title, and then upload the products to the Tmall store. When uploading, you also need to slightly change each product to avoid Tmall's judgment of repeated distribution and violation.

4. Daily optimization: After the product is uploaded, it needs to be continuously optimized to improve the order conversion rate and increase the output and profit of the Tmall store group. For example, a small optimization is carried out every seven days, and a small-scale cleanup of products that have not been browsed, collected, or purchased is carried out, and a new product is re-uploaded.

The Tmall store group is currently in the bonus period of e-commerce. Compared with the more than 20 million Taobao platforms, it is a big witch compared to a small witch. Because Tmall has a high entry threshold, it has also blocked many merchants. Therefore, the development market of the Tmall store group is large, the competitiveness is smaller, and it is more suitable for long-term development.

In recent years, the Tmall store group project, which has just emerged, has developed particularly rapidly. So what are the similarities and differences between the current Tmall store group project and its traditional Taobao store group?

Nowadays, the competitive pressure between Taobao store groups is greater than that of Tmall store groups. First, because Taobao was created a long time ago, the merchants in it have shown a relatively saturated state, which means that there are many competitors. In addition, the entry threshold is extremely low, and the competitive pressure is increasing day by day. But if it is Tmall Mall, because the entry threshold is extremely high, many people who want to enter Tmall to do store groups can only sigh in despair.

At present, many categories of Tmall do not attract external investment, and it is difficult for enterprises to move in. Most players who do store groups open stores by buying stores. The transfer fee, deposit, annual fee, and some basic operating expenses of a store are not a small amount, so the threshold is raised. Many players are filtered out in terms of capital investment alone. At present, there are very few peer stores in Tmall store groups. This is the case in the store group industry. The first to come eats meat, and the later ones drink soup. Therefore, a high threshold is not necessarily a bad thing, at least it can block a lot of competitors.

In addition to Tmall's huge market share advantage, at least its current position in the B2C shopping platform is difficult to shake. Tmall can be said to be Alibaba's own son. Alibaba has given it all the best things, including a large number of standardized merchants and guaranteed products, as well as service advantages. These provide great shopping guarantees for buyers. For store group players, dense customer flow is the most valued. If you use Tmall stores to distribute goods, it can be said that orders will be placed as soon as they are put on the shelves. The advantages are obvious compared to Taobao.

The Tmall store group model is exactly the development trend in the current e-commerce industry, and it does not violate the relevant market competition rules, nor does it violate the corresponding laws and regulations. It is an effective and legal operating model, and it is also a manifestation of the market economy. Tmall Mall has provided a new stage for the store group model. Next, everyone can share the fruits of victory as long as they are willing.