店铺销售指数,以淘宝市场店铺为例:我们常说的淘宝市场洞察交易指数就是根据统计周期内的支付金额拟合出的指数类指标,如果这个交易指数越高,那么就表示交易行为越多,越低就表示交易行为越少,这身是一个非常能够有代表性的指标,那么淘宝市场洞察的交易指数的怎么计算出来的呢
目前官方并没有给出具体计算公式,是由平台系统计算公布的,要取决整个平台上这个类目下的交易情况来决定,它根据产品交易过程中的核心指标进行综合计算得出的数值,这些核心指标指的是订单数、买家数、支付件数、支付金额等,交易数值越大反映交易的热度越大,不等同于交易金额,但对应着响应的销售额。
Store sales index, taking Taobao market stores as an example: the Taobao market insight transaction index we often talk about is an index indicator fitted based on the payment amount within the statistical period. If the transaction index is higher, it means more transactions, and the lower it is, the fewer transactions. This is a very representative indicator. So how is the transaction index of Taobao market insight calculated?
At present, the official has not given a specific calculation formula. It is calculated and announced by the platform system. It depends on the transaction situation under this category on the entire platform. It is based on the core indicators of the product transaction process. The core indicators refer to the number of orders, the number of buyers, the number of payments, the payment amount, etc. The larger the transaction value, the greater the transaction heat. It is not equivalent to the transaction amount, but corresponds to the corresponding sales.