Recently, Jack Ma has called out three slogans for his return: return to Taobao, return to the Internet

First, return to Taobao. As one of the earliest e-commerce platforms in China, Taobao once occupied an absolute dominant position in the domestic e-commerce market. However, with the continuous development of the e-commerce market and the intensification of competition, Taobao's position has gradually been replaced by other e-commerce platforms. Therefore, returning to Taobao can be understood as returning to the essence of Taobao, that is, returning to Taobao's original intention and core competitiveness, and rediscovering Taobao's unique value and advantages. This requires Taobao to comprehensively upgrade and optimize products, services, user experience, etc. to improve user stickiness and loyalty, and then reshape Taobao's brand image and market position.

Second, return to users. In the context of increasingly fierce competition in the e-commerce market, users have become the most important resource and core competitiveness of e-commerce platforms. Therefore, returning to users can be understood as Taobao Tmall paying more attention to user needs and experience, and designing and optimizing products and services with users as the center. This requires Taobao Tmall to strengthen user data analysis and mining, understand user consumption habits and preferences, provide personalized recommendations and services, and then improve user satisfaction and loyalty.

Finally, return to the Internet. The essence of the Internet is connection, the transmission and sharing of information. In the e-commerce market, the application and innovation of Internet technology has become an important driving force for the development of e-commerce platforms. Therefore, returning to the Internet can be understood as Taobao Tmall paying more attention to technological innovation and application to improve the efficiency of the platform and user experience. This requires Taobao Tmall to strengthen technology research and development and innovation, explore new business models and service methods, and then enhance the competitiveness and market position of the platform.