I have been in e-commerce for seven years and have operated six stores from scratch. In fact, this question is not absolute. It depends on what stage you are in. In the early stage, if you understand operation, promotion and art, congratulations, 15-20 days is basically enough for you, because the early stage is to do the basics (do the page, do the basic sales, do the promotion and test the style).

In the second stage, when the tonality of the page is determined, the main push model, the secondary push model and the regular model are determined, and the main push model has a certain sales foundation and basic evaluation, it can enter the promotion stage. At this time, there are two positions recommended for recruitment, one is promotion and the other is customer service (from my own entrepreneurial experience, the rich don’t need to refer to it). As mentioned above, if you happen to understand promotion and operation, you only need to recruit customer service (although customer service is the most basic, it is not recommended to do customer service yourself. One is that the cost of customer service is very low and can be afforded, and you can do part-time packaging; the other is that the negative emotions of customer service will be relatively high, so it is recommended to recruit special people. You only need to tell the customer service the content of daily speech activities and after-sales principles).

When everything goes smoothly, the store has been supported for three months (the above and the following are all referenced to Alibaba, a certain East.. I bah), at this time the store's conversion rate reaches the industry average standard of 4-5% (don't brag that you can reach 10 or even higher, how to have this conversion rate is clear to everyone. Of course, the contradiction is that if you don't operate the conversion rate, the natural search ranking will be low, so another important part of promotion is to do sales and conversion), the average daily visitor is 2000-3000, which means you have to increase the warehouse management (including packaging and handling of after-sales returned goods and inventory). If you don't know the regular inventory, once you report the event, you'll be in trouble. At the same time, because of the increase in reception and after-sales, customer service should be increased accordingly. Of course, this is not absolute. If your page is very specific and basically silent shooting, then customer service can be temporarily ignored.

In the next fourth stage, the store will smoothly pass the six-month period. Although you are still losing money at this time, you still have to continue to expand the size of your team. After all, there is still cash flow on the books, and it is enough to pay wages. At this time, your daily visitors should basically reach 6,000-8,000, or even 10,000. Under the average conversion rate of the category, it means that your daily order number should reach 200-300 orders. One warehouse manager is definitely not enough, and customer service should also start to distinguish between pre-sales customer service and after-sales customer service. Especially when there is an A-level or S-level promotion, the message prompts on the left side of the customer service dialog box will make you feel overwhelmed (the first time you experienced Double Eleven, you underestimated the trend, resulting in the customer service being unable to handle it). And promotion also requires a dedicated person, not just you or the operation. Because simple on-site promotion is not enough to attract fans, you have to do a good job of your own store or company's self-media outside the site to create a fan economy (this part of the traffic will be powerful when you put a new product on your store, and the new product will be pushed to the homepage in minutes). At the same time, you need to assign a store manager to the store (I have three stores myself, and the other two are operated on my behalf. So all promotion work is done by a dedicated person, but because of different categories, the special requirements under specific categories are also different)! The normal operation of the daily store, such as setting the content of the event, adjusting the goods and docking the promotion and operation, etc., needs to be completed by the store manager! Don't say that other people can do it concurrently. You will understand that you can't take care of the details at all if you do it in practice. You are the boss and you are in charge of the general direction. You must be clear-headed at all times.

The next fifth stage is that your store is one year old. Congratulations. At this time, you are almost breaking even (I won't go into details about the specific categories, and you are welcome to discuss. It is a bit difficult for fast-moving consumer goods to have a year, but the high customer unit price is almost enough). At this time, the sales volume of a single store is stable at 500-800 (I am talking about a single day), so with such a workload, you should have a rough idea of ​​how many people are needed for the above positions!

In summary, whether e-commerce must have a team, the answer is not necessarily. Before I learned systematic operations, I was a purchasing agent. Every day, in addition to going to the counter to pick up goods and ship them, I would hold a mobile phone or laptop in front of me, answer customer service, make web pages, and flirt with girls, and it was still running normally! But it is different for Tmall or vertical B2C self-operated stores (in fact, self-operated stores don’t really need a team, as it is enough to have someone to connect with the platform, someone to distribute goods to the platform, and someone to settle accounts with the platform). Higher store registration means higher store weight, higher store weight means higher traffic weight, and higher traffic weight means higher sales weight. . . . This is a closed loop process in which each link can support each other. If you can achieve an online and offline closed loop like Three Squirrels, that would be really amazing (hypothetical situation)! So since you have chosen a cat store, you must plan the future personnel structure, otherwise if sales suddenly increase (one of the characteristics of e-commerce, the store may explode overnight. Of course, it is difficult to find a main push with thousands of people), you may not be able to find someone in time and miss the opportunity to cross one or even two or three levels of the store!

This is my own architecture diagram, for reference...