Starting from April 1, 2021, Taobao will no longer publicize the store's historical sales, but will only display sales data within the past 30 days. In addition, Taobao has also cracked down more strictly on sales fraud, such as evaluation fraud and false sales, which will be severely punished and may even lead to the closure of the store. The introduction of this rule aims to provide consumers with a more real and reliable shopping environment, while also requiring merchants to abide by the principle of honest operation and continuously improve product quality and service levels.