Taobao operators all use the standard plan for the through train, because it is more controllable and can assist in the promotion of their own operation plans

The smart plan for the through train is a series of tasks that the system helps Taobao operators select words, bid premiums, match the lower-level crowd, etc., all of which are completed by the big data of the through train

It is very suitable for novice operation at first glance, and the effect will not be too bad. However, if our own store labels and crowd labels are not accurate, the deviation may be relatively large, and the uncontrollable impact will be more.

The standard plan for the through train requires Taobao operators to select keywords, bids, premiums, combined crowds, time, and regional delivery, etc., all of which need to be operated by themselves.

The standard plan can be optimized according to the purpose of the operation, and is more suitable for those who are familiar with the promotion of the through train. For example, I can deliberately purchase a certain word at a high price and purchase a certain crowd at a premium. I can also choose different ways to promote according to different store stages.