I am one, and I am happy to answer your questions.

It can be said with certainty that the garbage traffic of Taobao stores will definitely affect the later operation of the store.

In fact, it cannot be said to be garbage traffic. These traffic just do not meet the positioning of their own stores, which is commonly known as inaccurate traffic. Generally, the channels that bring inaccurate traffic are almost all Taobao customer traffic, order-making traffic, off-site traffic, Taobao gold coin collection and purchase to send gold coin traffic, and there are also inaccurate traffic maliciously injected by peers.

The impact of inaccurate traffic on stores

Inaccurate stores have a bad impact on stores. The most direct impact is that the overall conversion rate of the store will be very low. Other data such as the length of stay, click-through rate, and measurement accuracy are lower than the average.

If it goes on for a long time, there will be a vicious cycle, because your various data are lower than your peers, and the system will determine that your store is a low-quality store. Then the result is a decrease in traffic, and the traffic is reduced and Taobao customers and order-making methods are used to increase traffic. This way of operation is very torturous.

How to change the status quo

How to make the store traffic accurate has always been what everyone wants to do. In the early stage, when the store has no foundation, it is understandable to break zero through methods such as Taoke or supplementary orders. After all, except for this method, almost all other methods require a lot of money or energy to support. But this is only limited to the early stage. When the store has a certain foundation, we should think about how to make the store's visitors accurate.

Through train or diamond exhibition

Spending money is the fastest way. Using through train or diamond exhibition, you can accurately target the precise crowd belonging to your own store for display.

Although this requires a certain amount of money, through train or diamond exhibition is not just a tool for burning money. As long as it is used properly, it can at least break even if it does not make money. Therefore, it is very necessary to use through train or diamond exhibition for promotion after the store has a foundation. You can spend according to your own situation, because it is not a matter of one day or one night to pull back the precise crowd, and you can't rush for success. After the direct train or diamond exhibition is stable, the system will continue to introduce accurate people belonging to the store.

Control inaccurate traffic channels

After the store has a certain foundation, the promotion methods such as Taobao customers and order supplements that will introduce inaccurate traffic should reduce the budget as much as possible and shift the promotion focus to other places.

You only need to reduce the expenditure in this regard, but there is no need to close them directly. As long as the traffic of these channels does not occupy the main traffic of the store, the impact on the accurate traffic of the store will not be too great.

The store should be stable

The stability mentioned here includes many things, such as product prices, pictures, titles, styles, etc.

Remember not to modify its general direction casually after the store has a certain foundation. Because the store already has its own positioning at this time, the system will continue to introduce some traffic that meets your store to you after the store is stable. If our actions are too big, such as the price increase is too outrageous, and the pictures are all changed, it will not only cause the system to be confused and not know which traffic to recommend to you, but also may cause the risk of violation.

Do daily optimization

Do you want accurate traffic to come to you by itself? Then the first thing to do is to accurately position your store, which is the so-called "small and beautiful".

Make your store accurate, and accurate traffic will automatically come to you. This can be a unified style, for example, I sell women's bags, but I only sell bucket bags, or it can be a unified photography style, product titles with clear keywords, etc. Try to let the system know what your store sells, what style it is, and what kind of people it is suitable for.

Inaccurate store traffic will bring very serious consequences to the store, and it is easy to disrupt traffic. If you want accurate traffic, you need to persevere. If you want to succeed, you must first persist.

I am an ordinary Tmall operator, and I am happy to answer your questions.