You don't have to pay to simply register and open a store. When you want to put a product on the shelf and sell things, you must pay a deposit. The ordinary category is 1,000 yuan, and some special categories require more. For example, mobile phones and computers are tens of thousands of yuan, electric cars are 5,000-50,000, pet supplies are 6,000, jewelry and diamonds are 5,000, etc.

However, this

deposit is a deposit

, which is just frozen in Taobao. If you stop doing it, it will be returned to you intact.

Another option is the deposit plan, which pays 30 yuan to the insurance company every year to make you a consumer protection seller for one year. The money will be gone after one year.

How much money is needed to open a store on Taobao? No one can say for sure.

After all, the cost of opening a store is different depending on the category you choose, the funds required for operation, and the subsequent promotion costs.

If you are doing popular products such as clothing, shoes, bags, furniture and home appliances, it is really difficult to do it without hundreds of thousands of yuan.

First of all, their market competitiveness is already very strong. When you operate, the promotion working capital and cost you need will be higher. At this time,

it is difficult to do it without sufficient funds to support the daily gradual product drainage and promotion

.

And if you choose an unpopular niche product with just demand, the money you need is not much, ranging from a few thousand to tens of thousands, mainly depending on the product market conditions and subsequent operation and promotion costs.

Of course, when opening a store on Taobao, you will find that this is indeed Taobao playing with capital, and doing Taobao really requires money everywhere.

If you don’t pay some money to Taobao, it won’t let you look good.

Let’s first talk about where to spend money in addition to paying a deposit.

1. Purchasing goods

Purchasing goods will definitely cost money, which also depends on what products you choose, whether the customer unit price is high, where the goods are sourced from, whether to go to the factory or a large wholesale market, whether you know acquaintances, and whether you can get a low price. You also need to contact the courier company and ask for shipping fees.

You also need to pay for a site fee to open a store and stock up goods. If your house is big enough and you can tolerate it, you don’t have to spend money.

If you choose to drop ship, free agency, mainly to make a profit, the financial pressure is not that great. If you don’t have any resource advantages, you can also choose to drop ship to make a fortune.

2. Various software fees, data analysis tool fees

"Limited time discount", "full reduction discount", "package discount" and other tools, it is most cost-effective to buy a package, 60 yuan/quarter, 30 yuan/quarter for sellers below five stars.

Business Advisor

(Market Insight Standard Edition, 1188 yuan/year)

3. Pictures

If you take pictures, if the pixel of your mobile phone is not good, you need to buy a camera. If you have poor photography skills, you need to hire someone to take pictures.

If it is a clothing product, if you are not good-looking, you need to hire a model, and you need to spend money.

If you don’t know how to make a detail page, or if you don’t do a good detail page, you may need to find a Taobao artist to do it, which will cost at least a few hundred yuan.

4. Wangpu Fee:

Wangpu is used to decorate the store panel, which is divided into professional version, smart version, and free version.

The smart version of Wangpu is 99 yuan/month, and the professional version is 50 yuan/month. Buyers below the diamond level can use the free version. The decoration effect of the free version is not that good.

6. Promotion Fee

Finally, it is

promotion

.

Opening through trains, SD, Taobao customers, etc.

are all places where you need to spend money.

Through trains are charged by clicks, and the market price of SD is 5-20 yuan per order. Taobao customers are charged by commission.

Rich people can open through trains without limit in one day, and burn thousands or tens of thousands of yuan a day. They don’t care even if they are burning money, as long as the store can be opened.

The minimum threshold for opening a through train in one day is 300 yuan. It is better not to open a through train below 300 yuan, and it will not work if it is opened.

However, it is not recommended to open a through train if the product has no basic sales volume.

If you are a full-time store owner, your living expenses must be included.

However, there are ways to play with money and ways to play with money without money. Figure out your own positioning and choose a store development route that suits you.

No one can make a lot of money right after opening a store. In the early stage, there will definitely be no profit or even losses. Some people give up before they even get their first pot of gold. So

You must adjust your mindset, enhance your ability to withstand pressure, and don’t be too anxious.

If my sharing touches you, please don’t be stingy with your likes. This is my motivation to continue sharing. Thank you.

If you are interested in opening a store on Taobao and have ideas, please

like, comment, and send a private message “learning”

. I will share a learning video of

[3 tips for new Taobao stores to quickly increase store weight]

with you, or invite you to join our

"e-commerce exchange community"

, so that you can take fewer detours on the road of e-commerce, even if it’s just a little bit.