Normally, the Taobao store master account refers to the account of the store owner. This account has the authority to manage the store, add products, and process orders, but its specific functions are not limited to operations. Therefore, on the Taobao platform, the store master account can be held by the store owner or manager, but it is not necessarily required to hold an operation role.

On the Taobao platform, the functions of operations include store product operations, marketing planning, customer service and other aspects. Therefore, the operation role of a Taobao store requires certain marketing knowledge, operational experience and professional ability, and the ability to formulate excellent product sales strategies to increase the store's exposure and conversion rate.

In summary, the Taobao store master account can be held by the store manager, but whether he or she has an operation role depends on the specific situation. If the master account has good marketing knowledge and operation capabilities, he or she can serve as an operation role. If not, it is necessary to find professional operators to operate.