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What is JD.com operation outsourcing?

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一、找京东代运营的好处

1、京东代运营公司都有专业的运营人员,美工,客服,他们会专门对店铺进行服务。协助卖家安排有丰富开店经验的人员进行店铺的日常经营管理。根据店铺的特点,为卖家制定一套可行的营销计划。

2、京东运营是需要每天进行维护优化的,如果让一个什么都不懂的人来管理店铺,那店铺的发展可想而知,这会使店铺与竞争对手的差距越来越远,而京东代运营团队是非常专业的,他们的团队都会经过专业的培训,帮助店铺达到一个良好的业绩。

3、京东代运营外包模式是外包公司整合卖家店铺资源后,节省卖家店铺装修时间,为卖家创造标准的运营环境,让卖家的业务不被关闭,实现卖家在电子商务领域轻松赚钱的梦想。

二、京东代运营的收费模式

1、没有任何服务费,纯提点模式

这种方式对于大部分商家第一眼还是很吸引人的,因为这意味着前期不需要投入任何费用,前期没有风险,但是你觉得会不会有这种天上掉馅饼的好事 不可能!!!首先他们会收取一定金额保证金,其次因为只要有销量,代运营公司就有利润,所以他们会不择手段的去最大限度套取销售额的增长空间,再者推广投入也是什么项目都让你上,根本不会根据你店铺的实际情况也不会按照你的目标销售额和市场体量来预估的。就是让商家不断的进行费用投入,哪怕有了销售额商家也是亏本的,但是代运营还要抽提点,所以这种模式的代运营公司,都不是很靠谱,他们虽然前期不收费,后面会有各种各样的收费项目等着你。

2、只收取基础服务费

这种模式只需要商家支付服务费,后续不需要销售提点。

这种方式已经逐渐被市场淘汰,因为只收服务费的这种团队盈利就在服务费上面,而且服务费也是非常高的,他们不会尽心尽力的去运作店铺,毕竟操作的情况的好坏都跟他盈利没有一点关系。运营把店铺做的再好也拿不到任何提点,没有动力去运作,肯定也不会产生更高的效益。

3、基础服务费+提点模式

这种方式目前是市场主流模式,是现在淘宝代运营团队收费模式最多的一种,也是商家比较认可的方式。运营公司给商家配备团队,团队成本运营公司和商家共同承担。运营公司尽心尽力运作店铺,店铺产生业绩,大家也一同分取利润,这是一种合理的合作方式。

三、如何选择京东代运营

第一个,是否有专业的营销团队

我们的目标很明确,就是网站运营托管的精英团队,而不是那些乱七八糟的网络整合。我们要的是专业的营销团队,而不是拼凑出来的虾兵蟹将。所以我们在选择外包公司时,要提前预热,在网上找一些相关的知识。带上这些信息亲自上阵,看看他们是否属于专业的营销团队,如果可以的话去咨询他们做过的案例,至少咱们的对得起自己的花费。

第二个,看公司的实战经验

我们需要的是有经验的团队,而不是那些刚刚成长起来毛猴。我很肯定那些有发展潜力的外包公司,因为新成立的外包公司对你的项目上心,肯定会认真负责的完成好。可我还是钟于那些经验丰富的老手,因为我们不是用项目让他们练手,我们需要的是有实战经验,遇到问题能够自行快速解决,能够很准确的完成交付的项目。

第三个,看公司的售后服务

在选择网站运营托管公司时,我们最容易忽略的问题是服务,我们需要的是能够给人予温暖、贴心,那种未来趋势走向的人性化服务,而不是那些缺乏专业术语,没有经过长期培训,甚至出现傻瓜式的服务,这样网络整合的结果也是乏力无味,只有像西梁女王那样温柔,有好的服务基础,在未来才会更加明朗,走高大上的路线。

第四个,看公司做过的运营案例

一家网站运营外包公司做的好不好看它们的运营案例就知晓了,因为我们可以从案例里面看出很多的东西,比如说网站的运营团队的实力,运营的思路,运营的结果是什么样子的,看看该公司还有没有再续费什么的,如果说这个项目运营的很好,而且给企业挣钱了,一般企业还是会再续费的。

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1. The benefits of looking for JD.com to operate

1. JD.com's operating company has professional operating personnel, artists, and customer service, who will provide special services for the store. Assist sellers to arrange personnel with rich store opening experience to carry out daily operation and management of the store. According to the characteristics of the store, formulate a feasible marketing plan for the seller.

2. JD.com operations need to be maintained and optimized every day. If a person who knows nothing is allowed to manage the store, the development of the store can be imagined, which will make the gap between the store and competitors farther and farther. The JD.com operating team is very professional. Their team will undergo professional training to help the store achieve a good performance.

3. The JD.com operating outsourcing model is that after the outsourcing company integrates the seller's store resources, it saves the seller's store decoration time, creates a standard operating environment for the seller, keeps the seller's business from being closed, and realizes the seller's dream of making money easily in the field of e-commerce.

Second, the charging model of Jingdong's agent operation

1. No service fee, pure commission model

This method is still very attractive to most merchants at first glance, because it means that there is no need to invest any expenses in the early stage, and there is no risk in the early stage, but do you think there will be such a good thing that falls from the sky? Impossible!!! First of all, they will charge a certain amount of deposit. Secondly, as long as there is sales, the agent operation company will make a profit, so they will do whatever it takes to maximize the growth space of sales. Moreover, the promotion investment is also for you to participate in any project, and it will not be estimated according to the actual situation of your store or your target sales and market volume. It is to let merchants continue to invest in expenses. Even if there is sales, merchants will lose money, but the agent operation will also draw commissions, so the agent operation companies of this model are not very reliable. Although they do not charge fees in the early stage, there will be various charging items waiting for you later.

2. Only charge basic service fees

This model only requires merchants to pay service fees, and no sales commissions are required in the future.

This method has been gradually eliminated by the market, because the profit of this kind of team that only charges service fees lies in the service fees, and the service fees are also very high. They will not do their best to operate the store. After all, the operation has nothing to do with his profit. No matter how well the store is run, the operator will not get any tips. There is no motivation to operate it, and it will definitely not produce higher benefits.

3. Basic service fee + tip model

This method is currently the mainstream model in the market. It is the most common charging model for Taobao's operation team, and it is also a method that merchants recognize. The operation company equips the merchant with a team, and the team cost is shared by the operation company and the merchant. The operation company operates the store with all its heart and effort, and the store generates performance, and everyone shares the profit. This is a reasonable way of cooperation.

3. How to choose JD.com's operation

The first one is whether there is a professional marketing team

Our goal is very clear, that is, an elite team for website operation and hosting, not those messy network integrations. What we want is a professional marketing team, not a patchwork of shrimp soldiers and crab generals. So when we choose an outsourcing company, we should warm up in advance and find some relevant knowledge on the Internet. Take this information and go into battle in person to see if they are a professional marketing team. If possible, consult the cases they have done. At least our expenses are worth it.

Second, look at the company's actual combat experience

What we need is an experienced team, not those who have just grown up. I am very sure of those outsourcing companies with development potential, because the newly established outsourcing companies are concerned about your project and will definitely complete it seriously and responsibly. But I still prefer those experienced veterans, because we don't use projects for them to practice, we need people with actual combat experience, who can quickly solve problems by themselves and can accurately complete the delivered projects.

Third, look at the company's after-sales service

When choosing a website operation and hosting company, the issue we are most likely to overlook is service. What we need is humanized service that can give people warmth and care, the kind of future trend, rather than those services that lack professional terms, have not undergone long-term training, or even appear fool-proof. The result of such network integration is also weak and tasteless. Only by being as gentle as the Queen of Xiliang and having a good service foundation can the future be brighter and take a high-end route.

Fourth, look at the company's operating cases

Whether a website operation outsourcing company is doing well or not can be known from their operating cases, because we can see a lot of things from the cases, such as the strength of the website's operating team, the operating ideas, and the results of the operation. See if the company has renewed the subscription or not. If the project is operated well and makes money for the company, the company will generally renew the subscription.

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