E-commerce operation was originally defined as the construction of e-commerce platforms, such as corporate websites, forums, blogs, microblogs, shops, online direct sales stores, etc., as well as the optimization and promotion of various search products, the maintenance and reconstruction of e-commerce platforms, expansion, and network product research and development and profitability. From back-end optimization to serve the market, to creating execution services and creating the market at the same time.

So what are the basic contents it contains?

Similar to corporate operations, e-commerce operations also include research, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up and other aspects of work.

E-commerce operation is mainly responsible for the overall operation and marketing plan of the store. Specific job responsibilities:

1. Responsible for the operation of the company's e-commerce platform, including event planning, online promotion, event planning, brand positioning packaging and daily operations;

2. Conduct in-depth analysis based on website marketing data, evaluate the operation of each product, refine selling points, guide art designers to optimize pages, increase search volume, and promote sales;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to competitors' changes and marketing strategies such as selection and pricing, and providing effective solutions based on the advantages of our store;

4. Familiar with the operating environment, transaction rules, and advertising resources of Taobao websites of various e-commerce platforms;

5. Analyze the latest data daily and take targeted operation measures according to data changes.

The work content of the operation includes the following:

1. Content output

The content is roughly divided into four types:

1. Banner, push, SMS copywriting, etc. in the direction of marketing plans, focusing on attracting users to click.

2. Shopping guide copywriting that is biased towards recommendation, deeply explores the characteristics of products or service providers, and improves conversion by packaging and promoting their content.

3. Rules-explaining content, the gameplay of activities, relevant standards and product function descriptions, need to be simple and direct for users to understand.

4. Scenario-related soft articles, using stories, jokes, topics, shopping scenes and other methods to arouse user interest and arouse user needs.

2. Resource control

Activities and channels are both resource positions. Resources are limited, so there will be competition. Resource management requires rules, which involves the horizontal division of industries and categories, and the vertical division of merchants' heads, waists and tails. In detail, it also includes the adjustment and optimization of the order of goods on the same page.

3. Data analysis

Data analysis is very important. From which angles to analyze, what indicators are needed, how to compare and analyze different indicators horizontally and vertically, what does the change in data represent, what are the reasons behind it, and what are the improvement measures.

Fourth, communication

As the demand side, you need to communicate with product, design, and development colleagues to ensure that the demand is not distorted and the actual final effect is achieved. As the resource side, you need to communicate with industry merchants to clarify the rules and standards.

Five, other

Operation is trivial because in addition to arranging the above tasks, you need to review products, make pictures, edit pages, operate the marketing background manually, and even purchase and ship. These are all things that operations have to do. In fact, it includes three positions, content operation, event operation, and product operation. Let's refine the focus of these positions.