The reasons why tea category on Taobao is difficult to do are as follows:

1. There are many tea categories and brands, and the characteristics and tastes make it difficult for consumers to start, resulting in low purchasing power;

2. The price of tea is high, and the product quality is sensitive. Consumers need to experience it for a long time to see the quality, which reduces the sales of the product;

3. For novice Taobao shop owners, the tea category requires a high threshold, and they need to have certain industry experience and understand the brand to do it well;

4. The competition in the tea category is fierce, and the price is ridiculously low, which makes it difficult for consumers to make a second choice. When searching for tea on Taobao, there are too many stores, and many of them are price-controlled;

5. The operation is difficult, and the quality of tea directly affects the customer experience. Taobao shop owners need to regularly maintain and update inventory, otherwise it is easy to disappoint consumers.