Now everyone is discussing the conversion rate. This seller said that his conversion rate is good, about 10%, and that seller said that his conversion rate is not good, very low. Then everyone is asking the masters they think of to help look at the title, the main picture, and the description.

It seems that if those are done well, the conversion rate of their own store can be greatly improved. This is indeed an important aspect for improving the conversion rate, but to be more precise, it is not the most important aspect.

We have also read a lot of tutorials to teach you how to do page descriptions, and now there is also visual marketing. Then we followed the key points mentioned by the masters. But the feedback still did not change. I believe many people have experienced this situation.

What is the reason? When listening to some big courses in YY before, someone said that he often had conflicts with his designer. The designer thought it was better to do it this way, but he asked the designer to change it to what he needed.

Here is a very important point, that is, whether it looks good or not and whether it is necessary. Designers often consider the overall harmony and beauty of the picture, while the operation manager considers whether the picture has elements that can impress customers.

Pictures that can impress users are better than those that cannot impress users, regardless of whether they are beautiful or not. Therefore, here we need to be able to enter the hearts of users. Where are your users, what do your users need, and your users want to choose you. If you understand all these clearly and quickly present the issues that users care about most to users, I believe your conversion rate will immediately increase a lot.

This is what everyone often says about thinking from the user's perspective, thinking what users think, and thinking what users think. Everyone knows it, but how many people do it? Most people are thinking about how to get more traffic and where to find more accurate and cheaper traffic. Even if you get traffic, if your conversion rate can't go up, your average customer price is low, and your profit can't go up, then you will suffer in the end.

As sellers, we should spend more time thinking about our consumers, who they are, where they are now, what kind of confusion they have now, how to make themselves have competitors, and how to make customers choose themselves.

For general small Taobao sellers, you can simply start to understand the above issues

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