提升书店气质。
一般书店给人的感觉就是充满了书香味,里面聚集了很多文人雅士,所以在既定的思维模式面前书店给消费者营造的氛围一定要是充满文化底蕴的,播放一些轻音乐烘托气氛、氛围很有必要。此外还可以在书店内举办活动,制定阅读计划,让更多的人都参与进来,谁能好读书、爱读书,那么就能给予一定的vip待遇,无论是买书还是店内的一些周边产品都有一定的折扣,当然一些书店定期举办读书会也是比较不错的方式。
Improve the temperament of the bookstore.
Generally, bookstores give people the feeling of being full of books, and there are many literati and scholars gathered inside. Therefore, in the face of the established thinking mode, the atmosphere created by the bookstore for consumers must be full of cultural heritage. It is necessary to play some light music to set off the atmosphere. In addition, you can also hold activities in the bookstore and formulate reading plans to let more people participate. Those who are good at reading and love reading can be given certain VIP treatment, whether it is buying books or some peripheral products in the store, there are certain discounts. Of course, some bookstores regularly hold reading clubs, which is also a good way.
First of all, bookstores generally have to set up reading areas for many people to read and browse. There is no need to worry that many people only look but do not buy. With people reading, there will be popularity, which will increase the purchase rate.
Secondly, the functional division of the bookstore must be scientific and reasonable. Generally, the most conspicuous position on the outermost edge must be set as a children's reading area. By the way, there must be some children's greeting cards and derivatives that can be placed. This area is very profitable.
Finally, the book products should be as complete as possible.