第一,线上线下结合的营销模式,现在直播盛行,店主可以开通书店的公众号平台,并且在一些网络平台上直播销售。
第二,增加个性化服务,比如建立会员制,给予会员一定的VIP待遇和一定的折扣。
第三,定期举行读书会,邀请一些书籍作者签名售书。
第四,可以准备一些咖啡,小吃等,增加收入,还可以增加消费者在书店内的停留时间。
First, a marketing model that combines online and offline. Now that live streaming is popular, store owners can open a public account platform for bookstores and live stream sales on some online platforms.
Second, increase personalized services, such as establishing a membership system, giving members certain VIP treatment and certain discounts.
Third, hold book clubs regularly and invite some book authors to sign and sell books.
Fourth, you can prepare some coffee, snacks, etc. to increase income and increase the time consumers stay in the bookstore.