In simple terms, Taobao Alliance is actually a platform that allows Taobao sellers to promote their products.

It is an app that focuses on promotion and sales, that is, an e-commerce marketing platform launched by Alibaba. Taobao sellers promote their products on this platform, and Taobao customers (that is, users of Taobao Alliance) promote these products to earn commissions.

Taobao customers are people who help sellers promote products and earn commissions. Taobao customers will generate a unique link for the products posted by sellers on Taobao Alliance and then promote them in their own way. After any buyer enters the Taobao seller's store through this link and completes the purchase, Taobao customers can get the commission paid by the seller.

Taobao sellers increase sales here, and users (Taobao customers) get commissions here.