1. 标题简短,含关键词 把直播的主题的关键词写在标题的最前面,让人一眼就关注到。比如卖衣服,可以重点写衣服的风格,类似少女风、御姐范等等。
2. 不要出现禁忌词汇 淘宝标题不宜出现与打折、不实宣传有关的词汇,比如秒杀、清仓、甩卖、万能、绝无仅有、销量冠军、独一无二等宣传信息。
3. 标题亮点 制造标题亮点,创造新闻感、引发好奇心、产生共鸣等能激发人们点击欲望的标题才能脱颖而出。面向大众的标题不能拗口生僻,标题字数在8-10字左右
1. Keep the title short and include keywords. Write the keywords of the live broadcast theme at the beginning of the title so that people can pay attention to it at a glance. For example, if you are selling clothes, you can focus on the style of the clothes, such as girlish style, royal sister style, etc.
2. Avoid taboo words. Taobao titles should not contain words related to discounts and false propaganda, such as flash sales, clearance sales, sale, universal, unique, sales champion, unique and other promotional information.
3. Title highlights. Create title highlights, create a sense of news, arouse curiosity, resonate, and other titles that can stimulate people's desire to click. Only then can the titles stand out. The titles for the general public should not be difficult to pronounce and the number of words in the title should be around 8-10 words