1. Product quality: As an e-commerce platform, Taobao has extremely high requirements for product quality. Therefore, sellers should be cautious when choosing products to ensure product quality and after-sales service.

Misconception: Only pursuing low-price purchases, but not requiring product quality and after-sales service.

2. Price positioning: The competition in the Taobao market is relatively fierce. Sellers need to pay attention to reasonable pricing, while taking into account product costs and market demand.

Misconception: Blindly pursuing price discounts will lead to unprofitability or reduced product quality.

3. Customer service: Customer service is the core link in Taobao's operations. It is necessary to respond to users' inquiries and complaints in a timely manner, solve users' problems, and provide good pre-sales and after-sales services.

Misconception: Not paying attention to customer complaints, not handling them in a timely manner, or being arrogant.