1. Free promotion

Free promotion methods are generally slow to take effect, and the effect is not very good, but for new stores, free promotion can be done in the early stage. Free promotion methods are divided into sharing data and posting articles and videos, sharing in Moments, and giving relatives, friends, and friends some good articles and videos to supplement data, and the effect is not bad.

2. Paid promotion

If you want to do well in Taobao, you must be able to drive. As the most commonly used method, the through train certainly has its role. Although the Taobao through train is a bit expensive, it is still worth opening if the seller's product is of good quality. Don't be afraid of the investment in the through train, because if you advertise, the ROI will also have a certain rate of return. Even if the amount invested is not proportional to the rate of return, as long as the transaction volume and store reputation are improved, it will also help the Taobao rankings. But be careful not to drive blindly, especially for small and medium-sized sellers. There must be sufficient data support such as early testing, testing pictures, and testing people, so that you can roughly judge whether the product will lose money by opening the through train.

Three. Promotional Activities

If Taobao wants to achieve results, it must rely on activities. You can participate in category activities, such as Juhuasuan, Taobao coins, trial centers, daily specials, etc. You can apply for them every day, and the effect is good.

There are many ways to promote Taobao, as follows:

1. Paid promotion through advertising platforms such as Taobao Direct Express, so that you can display ads in the first few places on the Taobao search page to attract users to click into the store.

2. Optimize the internal Taobao store, including store title, keywords, graphic display, etc., so that the store can rank high in related keyword searches and increase exposure.

3. Use Taobao's event marketing functions, such as discounts, full reduction, coupons, etc., to attract users to buy.

4. Build a brand image on social media platforms, attract user attention by publishing attractive content, and then divert traffic to Taobao stores.

5. Cooperate with other sellers or Internet celebrities to increase store visibility and traffic through cooperative promotion or fan diversion. In summary, there are many options for Taobao promotion and traffic generation methods. Combining the characteristics of your own store and the target audience to formulate a suitable promotion strategy can effectively increase the exposure and sales of the store.