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How to use Taobao's low-price traffic diversion method?

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淘宝低价引流玩法是一种通过设置低价关键词来获取更多流量的方法。具体来说,卖家可以通过以下步骤进行低价引流:

1. 添加多个宝贝到直通车计划中;

2. 设置多个关键词,并选择广泛匹配方式;

3. 将出价设置为比竞争对手低的价格;

4. 通过设置低价,使广告在搜索结果中排名更高,从而获得更多的流量。

需要注意的是,低价引流虽然可以帮助卖家获取更多的流量,但也可能会导致广告质量得分下降,从而影响广告的投放效果。因此,在使用低价引流时,卖家应该根据自己的情况合理设置出价,并及时调整广告的关键词和出价策略,以保证广告的投放效果。

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Taobao's low-price traffic diversion method is a method of obtaining more traffic by setting low-price keywords. Specifically, sellers can use the following steps to divert traffic at a low price:

1. Add multiple products to the through train plan;

2. Set multiple keywords and select the broad matching method;

3. Set the bid to a lower price than competitors;

4. By setting a low price, the ad will rank higher in the search results to obtain more traffic.

It should be noted that although low-price traffic diversion can help sellers obtain more traffic, it may also cause the ad quality score to decrease, thereby affecting the effectiveness of the ad delivery. Therefore, when using low-price traffic diversion, sellers should set bids reasonably according to their own circumstances, and adjust the ad keywords and bidding strategies in a timely manner to ensure the effectiveness of the ad delivery.

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