If it does not involve WeChat development, mini-programs and other functions, there are generally several payment methods:

1. Pay service fees on an annual/quarterly/monthly basis. The contract will state the number of published articles, number of activities and other work content; the service fee ranges from hundreds of thousands to several million yuan per year, which is not something that ordinary companies can afford. Generally speaking, it costs hundreds of thousands a year. If it is less than 100,000, you must consider it carefully. The price is not the cheaper the better, and the quality of service must be considered.

2. Pay by reading volume and number of fans. You must distinguish between real fans and fake fans.

3. Pay by results, such as paying by order volume and order amount. This is generally for large e-commerce or financial customers. If it is a small company, service providers are generally unwilling to cooperate in this way.