It is definitely better to operate it yourself, but the prerequisite is that you have time and energy. I will list the advantages and disadvantages of the two options for you:

1. Self-operation: It takes up a lot of your time and energy, and can only be done full-time (if you do it part-time, you will basically kill yourself. Didn’t someone die of exhaustion from opening a Taobao store some time ago), suitable for freelancers and people with rich experience;

2. Outsourcing hosting: It requires a certain fee, but you can do other work at the same time, and it also avoids operational problems caused by your lack of experience. It is suitable for part-timers and early entrepreneurs.

In view of the fact that you asked such a question, you are probably an early entrepreneur. It is recommended to outsource the operation (of course, this requires a higher amount of funds). As for the rate of return you mentioned, it is hard to say. It depends on what products you make. The rate of return on LV and Anta are definitely different.