A must-read for Taobao novices—Nine ways to break zero sales:

1. The free trial platform provides an opportunity for the product to be exposed, allowing merchants to provide a certain amount of products to consumers who apply. After the trial, write a trial report. The true and fair evaluation will lay a certain foundation for the product's later conversion and sales and good reviews.

2. For low-priced products, consumers often don't pay much attention to basic sales and evaluations. As long as the value of the product exceeds the price of the product, it is still very attractive to many consumers.

3. About 70% of the traffic of a stable and healthy store comes from the store's hot products. Drive new products through hot products. New products must be complementary products of hot products, or the positioning of the crowd overlaps. For example, rackets with balls; tops with pants, etc.

4. Sell a few pieces at a loss, and let friends try them out and help write down their true feelings. Break zero in this way.

5. The company has a store selling women's clothing. The products in the middle and low markets are cost-effective enough. The zero sales volume is put on the through train, and it is burned up. The basic sales volume in the early stage is accumulated, and the foundation for the later conversion is laid. In view of this situation, we should do a good job in the store foundation. The page makes customers feel that we are doing business with heart, and let customers feel our professionalism, which is helpful to improve conversion.

6. No reason to return and exchange within 15 days, and purchase freight insurance. Eliminate consumers' concerns and achieve zero.

7. Ladder sales method: The first ten transactions are sold at a very competitive price, and the price from 10 to 100 is increased by a certain amount, and then the price is raised back to the original price.

8. Member exclusive: When the store develops to a certain stage, it will accumulate a certain number of old customers. The use of member exclusive marketing methods is not a bad way to break zero.

9. New product coupons: Set up large coupons and distribute them to customers entering the store to stimulate consumption for new products.

Online shoppers have a herd mentality and don't want to be guinea pigs, so breaking the zero of the product is also a crucial link in the operation of the online store. I hope it can be of some reference and help to novice sellers. QQ groups, YY, and third parties are the most convenient and fastest ways to accumulate, but once the system detects cheating, the product will be downgraded, and all previous efforts will be wasted. I hope to accumulate with a peaceful heart, step by step, do a good job of store foundation and page, and do a good job of maintaining products and old customers. Only in this way can the store develop in a good trend and achieve a virtuous circle.