The e-commerce entrepreneurial environment is changing every year, and the sellers' Taobao operation skills also need to change accordingly.

What skills (routines) do we need to survive on the Taobao platform?

The so-called skills are just our way of preventing the future, self-protection, and improving service quality based on experience.

Laohua has been in e-commerce for many years and has certain experience in this regard. Here are some tips to inspire and help novice sellers. It's not easy to write, please like it more, this is the motivation to support my creation!

1. Tips for evaluation

Turn off the automatic reply function. In the communication on Wangwang, if you feel that the buyer is amiable and friendly, you can reply to the evaluation, and do not reply to other evaluations. Show good evaluations. After the buyer's evaluation, contact the buyer one or two weeks later. The advantage of doing this is that the buyer's anger has subsided, and the probability of deletion is greatly increased.

2. Tips for delivery

It is best to set the delivery time to 72 hours. When there is no goods and it cannot be delivered on the same day, notify the buyer as soon as possible. If you find that the other party is difficult to deal with during the communication, try to let the other party return the goods as soon as possible to avoid complaints due to exceeding the promised delivery time.

3. Tips for sending gifts

Small gifts are randomly given, and a note is attached to the gift. The note says "Thank you very much for your love and support for us. Because the small gifts are randomly given, not everyone has them, so please don’t mention the gifts when you comment. Thank you." A handwritten card is also very effective when there is no gift.

4. Tips for customer communication

Communicate according to the customer’s praise rate. For buyers who often blame others for being rude, complaining about being expensive, and have various subjective negative comments and long text comments in the other party’s comments to others, be cautious in transactions—for this buyer, try not to offer discounts and free shipping. Check carefully when shipping.

V. Marketing Tips

If your cost price is 10 yuan, you can set it to a retail price of 99 yuan, and then open a mobile phone exclusive price, and the discount to 19 yuan is very attractive.

This method of transaction has the following advantages:

First, increase your mobile phone transaction ratio, which is good for the wireless ranking of the store;

Second, the minimum price required by many activities on Taobao does not include the mobile phone exclusive price, so you can go to the event.

Of course, the above are just some tips for running a store. If you really want to do a good job on Taobao, a systematic store operation capability is essential, don't take the lead.

If you want to do a good job on Taobao, you must first understand the rules and guidance of the platform. This is the general direction. Secondly, learn to optimize the title, optimize the shelves and other basic store operations, and then learn to brush orders, through train optimization, black technology gameplay and other powerful promotion methods. Finally, learn data analysis, find out where the store problem is from your own store data and industry data, and solve it effectively!

I share my personal experience. If there are any useful answers/articles/videos on Toutiao and whether they are suitable for you, please give feedback to other authors.

Bow! My friend.

Three tips:

1. You must compare prices from different stores. You can search for a series of stores by entering relevant words on Taobao. When buying things, you can't just look at the price of the things, but also look at the sales volume.

2. It is very important to read the comments and see how people comment on the size and color difference, so as not to buy things you don't like.

3. Before buying things, you must use Wangwang to communicate with the seller, such as the size and place of delivery.

Four major items:

1. Determine the goal: Think about what you want in your mind, such as what kind of mosquito net you need. After thinking about it, directly enter what you want in the input box (don't use too many keywords, and be sure to accurately locate them.) Avoid impulse buying.

2. Pay attention to the price: Don’t buy something too cheap. You get what you pay for. Someone is selling an iPhone 6 for 1,000 yuan. Do you dare to buy it? Don’t buy something too expensive. Don’t have a psychological effect that expensive things must be good. You must choose the one with the best cost performance. The middle one in the picture below is wrong.

3. Check the reviews: It doesn’t have to be a lot of reviews, or how good the reviews are. They have to be real, because some stores are new and don’t have many reviews. There are also bad reviews, but as long as they are real, it’s fine.

4. Pay attention to after-sales service: Before ordering, be sure to check whether there is return shipping insurance, whether it can be returned or exchanged without reason within seven days, and whether the description, service, and logistics scores are lower than the average.