A marketing consultant is a regional director or regional responsible person who has worked in the front line of the market, managed channels and teams, and has been tempered at the grassroots level for many years. He is usually responsible for marketing strategy planning, sales tracking, strategy execution, brand building and management, etc., helping the company he serves to improve its sales performance and brand awareness.

Responsibilities

First, the planner must have moral character, integrity and responsibility; second, he must have 8-10 years of practical marketing management planning experience in the market, starting from the grassroots, with promotion, business, sales, market experience, and comprehensive management experience of the marketing director; third, he must be able to base his work on facts and aim to "solve problems" for the company.

In addition, he must have the ability to learn, from the perspective of "globalization, informatization, and knowledge", use McKinsey's methods, and systematic thinking, and focus on the matching and feasibility of solutions and corporate resources.

They can deeply understand the changes in the market environment, clarify the market competition situation, and be familiar with the mental needs and behavioral characteristics of customers. Combined with their rich practical experience, they can help companies solve marketing puzzles and provide long-term winning methods. Use all-round matching marketing strategies and surprising strategies to steadily improve corporate performance and market share.

Consultant work is actually a position that helps the main work unit to collect information. You can see it from an example. For example, a real estate consultant is a position that helps owners choose houses and then provides transaction channels. Their job is to help customers collect as much information as possible in the process of solving problems.

So Maisheng Marketing Consultant is an external job position that helps companies collect marketing information. This position is generally held by professional management consulting companies outside the company.

The main responsibility of a marketing consultant is to serve as a third-party unit subject when the company is engaged in large-scale businesses such as business expansion or mergers and acquisitions, and objectively respond to information to the company so that the company can get an objective evaluation.