Operation plan for 1688 online store?
定位就是：让品牌在顾客的心智中占据最有利的位置，使品牌成为某个类别或者特性的代表品牌，当客户产生相关需求时，就首先想到这个品牌。
本质就是：站在消费者位置去到空白位置占有顾客的心智，想客户之所想，做客户之所做。
核心：定方向、定档次、定价格区间、定客户群体、定产品市场。
定方向：公司的主攻方向是卖自己的产品和品牌推广。
定档次：目前定位是中高档。
定价格区间：主要做中高端，价格比普通产品要贵一点。
定客户群体：电商客户。
Professional answer
Positioning means: let the brand occupy the most advantageous position in the minds of customers, make the brand a representative brand of a certain category or characteristic, and when customers have relevant needs, they will think of this brand first.
The essence is: stand in the position of consumers to occupy the blank position of customers' minds, think what customers think, and do what customers do.
Core: set direction, set grade, set price range, set customer group, and set product market.
Set direction: The company's main direction is to sell its own products and promote the brand.
Set grade: The current positioning is mid-to-high-end.
Set price range: Mainly do mid-to-high-end, the price is a little more expensive than ordinary products.
Set customer group: e-commerce customers.
1688 online store, if you have your own source of goods, then you can list your own source of goods, and if someone buys them, you can earn money from it. If you don’t have a source of goods, then you can go to other platforms to find sources of goods, and then find a drop shipping service, or you can negotiate with the express companies yourself, and then those express companies will send them to you
1688 online store operation plan, 1688 is a large wholesale mall, there are many online store operation plans, as long as you list your products on the platform, and then carry out some marketing activities, then your products will be hot sales, and sales will soar, so there are many online store operation plans, this requires many merchants to list their own brands and create a new marketing plan.
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