It is reliable. Compared with other operation methods, Taobao whole store operation has greater advantages in attracting customers, increasing store exposure, and increasing sales, and is more reliable. Of course, when operating a Taobao whole store, you need to master certain operation skills, and you need to constantly adjust and optimize the operation plan according to market conditions and customer needs to achieve better results. Therefore, whether it is reliable or not still needs to consider the specific situation.