There is a principle in Taobao search: the principle of dispersal, that is, the same store and the same style are dispersed. Dispersal in the same store: In the same store, no more than 2 products are displayed on a search result page (occasionally there will be 3 products occupying a tofu block). This principle is based on the principle of "sellers second" to avoid industry monopoly. As a store owner, you have to consider more, such as thinking about how to make all the products in the store have the opportunity to be highly displayed.

To optimize the search for the entire store, you must first establish a category keyword table. Through tools such as Data Cube and Taoci, the industry search terms are re-sorted according to the transaction index, and then these words are split into root words.

What is a root word? For example, the first keyword is laptop keyboard membrane, and the root words to be split are laptop and keyboard membrane; the second keyword is Lenovo keyboard membrane, and the root word to be split is Lenovo... and so on, split the roots of the transactions on the first and second pages in the table. If it is a popular category, all the times with a 7-day transaction index of more than 30 can be split.

After the word splitting, when optimizing the products in the whole store, mark the words that have been used. Except for the core words that must be used for each product, such as keyboard film, other attribute words should be used as many as 2-3 times. The advantage of doing this is that the titles of your similar products can present a mesh structure, no matter what words the customer searches for, they can be seen, and they will not be scattered.

In addition to the function of splitting root words, the keyword table can also find treasure words, and find out the needs and selling points of products through specific words. What are treasure words? Some words in the Data Cube Taoci can easily make you rank high, and even make words with only a dozen sales enter the tofu block. These words are called treasure words. Treasure words have a characteristic, that is, customer search words in the Data Cube that have more than 5 Chinese characters and no spaces in the middle, such as computer anti-radiation film. These words can be placed in the product title intact, and it is easy to be ranked on the homepage, or even the tofu block.

Note: When selecting words, don't just focus on the search volume, but pay attention to the combination of search and conversion rate, that is, the transaction comprehensive index.