电商运营提成一般50个点。
我们把像某宝、某东、某晚这样的商场称之为普通电商,而“二等电商”这个名词是今年才出现的。如果用一句简短的话来解释什么是二等电商,我的解释是‘广告电商’。
通常,当你在软件或网站上浏览文章或视频时,文章中会嵌入广告和视频广告。这种卖家叫‘二类电商’。
第二类电子商务的特点是定位精准。你经常在网站上浏览什么信息?甚至就像你在网上说的,不经意间和朋友聊天,说你想买什么。一段时间后,无论是看视频还是文章,你会发现你想买的东西出现在广告中的概率很高。
首先,不管你开的是宝店还是东店,想要有销量,前期一定要有一定的销量,而且因为平台机制,往往需要花很多钱才能让你的店铺排名高、搜索高、旗舰店等。这些都是昂贵的积分。而且平台规则复杂,对新手卖家不友好。
第二类电商可以通过精准的定位,将你的产品精准地推给潜在买家,只需要花费一定的广告费用。当用户浏览广告和下单时,你就会有收入。
而且二类电商产品没有评价体系,甚至很多店铺都是单品店。一个商家拥有几十家店铺,几十万家店铺,一家店铺只卖一种产品。当买家购买商品时,他们看不到产品的预评价。他们购买的产品质量就像一个盲盒,里面充满了‘惊喜’。
The commission for e-commerce operations is generally 50 points.
We call shopping malls like Taobao, JD.com, and Wanfang ordinary e-commerce, and the term "second-class e-commerce" has only appeared this year. If I use a short sentence to explain what second-class e-commerce is, my explanation is 'advertising e-commerce'.
Usually, when you browse articles or videos on software or websites, there are ads and video ads embedded in the articles. This kind of seller is called 'second-class e-commerce'.
The second type of e-commerce is characterized by precise positioning. What information do you often browse on the website? Even as you said online, you chat with your friends inadvertently and say what you want to buy. After a while, whether you are watching videos or articles, you will find that the probability of what you want to buy appearing in advertisements is very high.
First of all, whether you open a Bao store or a Dong store, if you want to have sales, you must have a certain amount of sales in the early stage, and because of the platform mechanism, it often takes a lot of money to make your store rank high, search high, flagship store, etc. These are expensive points. Moreover, the platform rules are complicated and not friendly to novice sellers.
The second type of e-commerce can accurately promote your products to potential buyers through precise positioning, and only needs to spend a certain amount of advertising fees. When users browse ads and place orders, you will have income.
Moreover, there is no evaluation system for second-category e-commerce products, and even many stores are single-product stores. A merchant owns dozens of stores, hundreds of thousands of stores, and a store only sells one product. When buyers purchase goods, they cannot see the pre-evaluation of the product. The quality of the product they buy is like a blind box, full of "surprises".
The commission for e-commerce operation mainly depends on the current sales status of the store. Generally, the commission for operation is about 3%. However, many e-commerce operation salaries are not paid according to commission. There are also great disadvantages in paying operation salaries according to commission. Many e-commerce people around me generally do not pay operation salaries according to sales commission. Generally, they pay fixed salary + profit commission
In fact, the commission for e-commerce operation is similar to that of some offline sales staff, and the proportion is generally set at 2 to 3%