清晰简洁,优惠让利
在主图视频的文案上,要写明产品的买点,但是要简洁明了,有优惠活动要写明,最好用数字来表明,展示优惠力度之大,不可错过。
2、进行未来理想描述
这个就是要求我们要能明白消费者的心理,他最想要什么 抓住消费者的一个主要考虑的点,来进行理性化的描述,展示产品不能是目前的作用,以后可以继续用,用这种方式去抓目标可以的需求。
3、“恐吓”的表达方式
可以将这类的产品的不好的表现写出来...
Clear and concise, with preferential treatment
In the copy of the main video, the selling point of the product should be clearly stated, but it should be concise and clear. If there are preferential activities, it should be stated, and it is best to use numbers to show that the preferential strength is so great that it cannot be missed.
2. Describe the ideal future
This requires us to understand the psychology of consumers and what they want most. We should grasp a major consideration of consumers to make a rational description. The display product cannot be the current function, but can continue to be used in the future. Use this method to capture the target's needs.
3. "Intimidation" expression
You can write out the bad performance of this type of product...