The work of Taobao store copywriting planning includes:

Product description, page title, event planning and other text-related work.

In general, for a Taobao store, copywriting planning is responsible for text work, and design is responsible for pictures.

Writing method

1. Nine-square grid:

Write out the nine most prominent advantages of the product, and then think divergently about how to express these advantages more creatively to attract consumers. When writing these advantages, you can try to do it several times, which is conducive to divergent thinking. You can find more examples on top copywriting, or you can read their copywriting on some better brand stores. Write some general advertising words first, so as to promote the writing of the copywriting.

2. Logical sorting:

After the points are laid out, the entire page is arranged, and how to plan the logical method of the details page. The reading logic directly determines the advancement or retreat of consumers' curiosity. It is done better in the detail pages of some better large stores. If you show your advantages, but no one buys, it is obvious that the selling point is not good enough.

3. Encourage consumers:

Some well-written copywriting is not only a display of advantages, but also turns the advantages into an inspiring sermon, which encourages readers to place an order after reading it. After the logical order is determined, it is necessary to start a lot of modification to enrich and authenticate the content of each advantage so that consumers will think it is the case.

4. Reality show:

The so-called reality show is the authentication and recognition of the seller. On Taobao, it is generally reflected in the seller's comments. It can also be proved by the seller's pictures.

5. Multiple revisions:

Any great work is born after multiple revisions. Many famous works in the world were born in this way. What should be simplified should be simplified, and what can be removed should not be placed on it.