A hot item refers to a product that is in short supply and has a high sales volume. It is usually referred to as a product that sells a lot and is very popular. If a Taobao store does not have a hot item to attract traffic, then the natural search will not bring too much traffic to the store, and the sales volume will not be high, so that the click-through rate and conversion rate of paid promotion will not be too ideal. The following introduces the basic ideas for creating a hot item. Basic ideas 1. Select high-quality products. The selection of styles is very important. Popular with the public, in line with the public's aesthetics, and cost-effective are all basic. If you choose a poor quality product and it happens to become a hot item in the store, then your store's after-sales, medium and bad reviews, and dynamic ratings will be miserable. The more you sell, the worse the store's indicators will be! Be sure to pay attention to the selection of styles when you purchase or sell on behalf of others! 2. Optimize the product details and do a good job of describing the product details, including product details pictures, model pictures, real-object comparison pictures, and necessary text descriptions. The detailed description should be detailed to attract buyers to continue reading and finally buy. You can add 4-6 related sales products to the store description, or you can set up packages to increase product exposure and improve the chance of purchase.

3. Optimize store decoration. Store decoration can increase buyer recognition, and the color tone should be consistent with the store and product style. If the positioning is not clear, you can choose fresh and bright colors to increase the buyer's shopping pleasure. At the same time, the store can also increase customer visits, increase searches, and drive related sales.

4. Design promotional activities. Promotional activities must be eye-catching (but not unreliable), so that customers have a feeling that they can make money if they buy now, and they will lose it tomorrow if they don't. Data shows that when setting a discount, displaying the remaining time of the discount countdown (such as 8 hours and 52 minutes left) can effectively increase the conversion rate.