It is the best-selling item in a Taobao store, with the highest traffic, and the number of items sold in a month is generally thousands. First of all, it can be defined that the styles that everyone can get are basically not hot items. Secondly, the important factors required for the formation of hot items are the exclusivity of sales channels and the uniqueness of styles. Understanding these two factors, you can understand why large wholesalers require control of goods and exclusive underwriting for some styles.

Even if small and medium-sized sellers go to the wholesale market, the probability of seeing hot items is very small, and even if they can see them, the probability of getting them is even lower. . . . Why? There is no other reason, just because your sales volume is too small, and the good styles have been controlled.

Small and medium-sized sellers will definitely be at a disadvantage in the game with large wholesalers, because in the traditional wholesale market, small and medium-sized sellers basically fight alone and have no bargaining power with large wholesalers. It is even more difficult for small and medium-sized sellers to get exclusive hot items.