Taobao expert live broadcast is Taobao's only live shopping guide product. You can shoot videos in advance and upload them in the background, or you can directly broadcast live in the Taobao live channel to share your life in real time, or the latest beauty tips. After becoming an expert, you need to be certified. After passing the certification, you can apply for Taobao live broadcast, but the live broadcast needs to meet the following permissions:

1. Become a Taobao expert, fill in the information and bind the account, and confirm the project and category of your expertise.

2. Become a big V expert, publish more than 5 content, have more than 100 fans, and have a content quality score of more than 20 points.

3. Obtain the live broadcast channel permission and publish at least one video content, which must comply with the video publishing specifications.

If you are not a business but a personal anchor, the basic threshold is to meet the following two conditions:

Condition 1: The number of Weibo fans must be greater than 50,000 (including 50,000), and at least one Weibo post must have more than 100 likes and comments in the past 7 days; (application qualification will be cancelled if there are obvious zombie fans or reposts, comment water army, etc.); or the number of fans on other social platforms is greater than 50,000 (including 50,000), and the fan interaction rate is high.

Condition 2: Taobao experts (excluding business identities) have more than 10,000 (including 10,000) fans and have posted at least one picture and text post in the past 7 days.

Extended information:

Taobao Live is a live broadcast platform launched by Alibaba, positioned as a "consumer live broadcast". Users can "watch and buy" covering areas including maternal and child, beauty, fashion, food, sports and fitness, etc.

On April 21, 2016, in Papi Jiang's auction, 500,000 people watched the event through the Taobao Live platform.

Since Taobao Live started its trial operation in March 2016, more than 10 million mobile users have watched live broadcasts, and the number of anchors has exceeded 1,000. As of May, the platform has nearly 500 live broadcasts per day, of which more than half of the audience are born after 1990.