There is a certain relationship between Taobao search keywords and product categories, because when we upload products, we must choose the appropriate category for the product, otherwise the upload will fail. In addition to selecting categories, you must fill in the keyword attribute words when filling in the title and details, which is good for search ranking.

r Users search for products by searching keywords, and Taobao's system will display the products through screening! The attributes of the product are closely related to the keywords. If our keywords and categories are very accurate, but our keywords and product attributes are not accurate, this will also lead to a low ranking.

r Accurate category placement can improve the ranking of the product keywords you set. What does it mean to publish a product category search on Taobao? To put it bluntly, it is to give your product a name and put it into a category.

r Let me tell you this, for example, my store is for outdoor sports, I want to release a quick-drying T-shirt, it is a stand-up collar and is basically the same as an ordinary stand-up collar T-shirt, I will put it in the category of clothing-men's stand-up collar T-shirts, so that when others search for outdoor T-shirts, your T-shirt will not appear or your T-shirt will be ranked dozens of pages later, even if you have sold more than 100 transactions through related sales.

r Those T-shirts placed in the outdoor clothing category (even if others have only 2 transactions, they will be ranked far ahead of you) then what about normal clothing category? It is even more impossible for you to be ranked, first of all, your title and attributes are related to outdoor, so how can normal T-shirts and clothes let outdoor T-shirts be ranked higher?

r When we release products, we recently used the selection category. When we release products, we use advanced search to see what category the first place in the same industry uses. Look, have we noticed this detail?

r Here, we can enter the seller's or competitor's nickname, and we can find out which category the competitor is placed in.

r Of course, through this method, we can also study ourselves, such as when we search for our own Wangwang name.

r Here, we can enter the seller's or competitor's nickname, and we can find out which category the competitor is placed in.

r Of course, through this method, we can also study ourselves, such as when we search for our own Wangwang name.

r If the product with less sales, 23 sales, is ranked above the product with 50 sales by default, it means that her product with 50 sales has been implicitly downgraded.

r Now use the data cube to see that when we search for products, there is a category, and then click on it to see the search trend and category distribution. Just like stocks, the product is now on the rising channel.

r Then after we have determined the trend, let’s look at the following categories. What hot words should we put in our titles? From the picture below, I think everyone can find words that are suitable for their own small categories.

r It can be seen that Taobao search keywords and product categories are closely related. It is very necessary to prepare category classification for products. It is related to the display of the product during search. Although the ranking factors are not just this, it is also a factor affecting the ranking.

r If you have any questions or if you don’t understand anything about Taobao, you can send me a private message. I will be happy to communicate with you.

r If you have Taobao colleagues or want to learn Taobao operations, you can also chat with me privately for "learning". I will send you free information.

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