There are some major differences between JD.com and Taobao operations:

1. Platform rules and policies

- JD.com has relatively high requirements for product quality and service quality, and has stricter qualifications for merchants.

- Taobao's rules are relatively more flexible, the entry threshold for merchants is relatively low, and the product types are more diverse.

2. Store types

- JD.com is mainly self-operated, and there are also third-party merchants settled in. Self-operated goods have more advantages in logistics and services.

- Taobao is mainly opened by third-party merchants, and the store types and styles are more diverse.

3. Logistics and delivery

- JD.com has a strong self-owned logistics system, fast delivery speed, and relatively stable service quality.

- Taobao's logistics mainly rely on third-party express companies, and the logistics speed and service quality may vary from express company to express company.

4. Customer groups

- JD’s customer groups pay more attention to product quality and shopping experience, and are relatively less sensitive to price.

- Taobao’s customer groups are broad, covering users of various consumption levels and needs.

5. Marketing and promotion methods

- JD’s marketing activities usually focus more on brand promotion and quality assurance.

- Taobao’s marketing methods are more diverse, including various promotional activities, live streaming, etc.

6. Data tools and analysis

- The data tools and analysis dimensions provided by the two are different, and operators need to formulate operation strategies based on the characteristics of the platform.

7. Evaluation system

- JD’s evaluation focuses more on the quality of the product itself and after-sales service.

- Taobao’s evaluation may focus more on the user’s subjective feelings and cost-effectiveness.

8. Search ranking algorithm

- The search ranking algorithms of the two platforms are different, and the factors that affect product exposure and store traffic are also different.

In short, JD.com and Taobao operations require operators to have a deep understanding of the characteristics and user needs of their respective platforms and formulate targeted operation strategies to improve store performance and competitiveness.