Taobao store group is a concept for managing stores, mainly used to classify and summarize stores. The setting of store groups helps the Taobao platform to better provide consumers with personalized recommendations and precise services. Stores in the group will have certain correlations in marketing activities, recommendation rankings, etc.

The setting of Taobao store groups mainly has the following functions:

1. Easy to manage: There are many Taobao stores, and grouping can help merchants and administrators better manage stores and improve work efficiency.

2. Promote interaction: Stores in the group can jointly participate in marketing activities held by the platform, promote interaction between stores, and increase the enthusiasm of consumers to participate.

3. Improve exposure: Taobao platform will recommend and rank stores according to store groups. Stores with higher group rankings are more likely to be exposed and attract more consumer attention.

4. Precision marketing: Through store groups, Taobao can better understand consumers' shopping preferences and provide consumers with personalized recommendations and services.

5. Data analysis: Taobao can analyze the data of stores according to store groups and provide targeted operational suggestions for merchants.

Store groups are generally set up automatically by the Taobao platform based on factors such as merchant type and product characteristics. Merchants can pay attention to relevant groups according to their own needs to increase the popularity and sales of their stores. At the same time, merchants can also actively participate in the platform's activities to gain more exposure opportunities.