1.开通直通车,进行产品推广
直通车是做淘宝的卖家的最爱了,它能带来很多流量,2颗心的信誉就可以开车了,不过建议上钻后再做比较好,因为直通车真的很烧钱。
2.店铺装扮简约化(特殊类目除外)
店铺的装扮风格:简约,干净,不需要花里胡哨。
还有颜色基调等也会对买家有所影响,所以一定要注意。
商品信息和封面的具体化
商品信息的具体化,最好是图文+视频的展示方式,让买家快速了解商品信息。
3.商品封面,切记一定要拍的美观,并且附上logo,不需要太多的文字描述,不要做的给买家一种看到广告的感觉,这样会显得店铺很low,减少买家的喜爱度。
4.客服咨询系统的完善
设置客服咨询平台,如果没有经验,不要自己操作,客服这块一定要找有经验的专业人员,这方面可以找第三方公司。
一个好的服务可以拉开顾客的好感度。
5.客户后期追踪调查
大多数商户在完成一个交易之后,就感觉结束了,这个想法是错误的。
当完成一个交易之后,应该时时关注客户的物流问题,及时询问其是否收到商品,以及客户对商品的满意度等。推荐:短信,淘宝私聊。这样做,可以拉近与客户的距离,增加客户的回头购买率。
1. Open a through train and promote products
The through train is the favorite of Taobao sellers. It can bring a lot of traffic. You can drive with a reputation of 2 hearts. However, it is recommended to do it after diamond, because the through train is really expensive.
2. Simplify the store decoration (except for special categories)
The decoration style of the store: simple, clean, no need for fancy things.
The color tone will also affect the buyers, so you must pay attention.
Specification of product information and cover
The specificity of product information is best displayed in the form of pictures, texts and videos, so that buyers can quickly understand the product information.
3. For the product cover, remember to make it beautiful and attach the logo. There is no need for too much text description. Don't make it give the buyer a feeling of seeing an advertisement, which will make the store look low and reduce the buyer's love.
4. Improvement of customer service consultation system
Set up a customer service consultation platform. If you have no experience, do not operate it yourself. You must find experienced professionals for customer service. You can find a third-party company in this regard.
A good service can increase the customer's favorability.
5. Customer follow-up survey
Most merchants feel that the transaction is over after completing a transaction. This idea is wrong.
After completing a transaction, you should always pay attention to the customer's logistics issues, and promptly ask whether the customer has received the goods, as well as the customer's satisfaction with the goods. Recommended: SMS, Taobao private chat. Doing so can narrow the distance with customers and increase the customer's return purchase rate.
The following is the basic knowledge for store operation:
Product: Products are the core of store operation. You must have a clear positioning and understanding of the store's products, understand the advantages of products, explore the selling points of products, analyze the market demand and competition of products, and formulate reasonable product strategies and marketing plans.
Traffic: Traffic is the basis of store operation. You must obtain traffic through multiple channels to increase the store's exposure and click-through rate, increase user visits and conversion rates.
User: Users are the key to store operation. You must manage and operate users in a refined manner, improve user retention and loyalty, and establish good user relationships and reputation.
Marketing: Marketing is a means of store operation. According to the store's products and user conditions, you must formulate appropriate marketing strategies and plans, and increase the store's sales and profits through a variety of marketing methods.
Data: Data is the basis of store operation. You must collect and analyze various store data, understand the store's operating conditions and market changes, and adjust the store's operating strategies and plans in a timely manner to improve the store's operating results and efficiency.