Taobao's GMV (gross merchandise volume) evaluation is a complex process involving multiple indicators and factors. The calculation formula for GMV can be broken down into: GMV = traffic x click-through rate x conversion rate x average order value x repurchase rate. This formula reflects that improving GMV requires detailed work on each indicator.

For example, traffic can be obtained through channels within and outside the platform, including natural traffic and paid traffic. Click-through rate is related to factors such as accurate matching of keyword searches and accurate category classification. Conversion rate is the key, which determines whether consumers will eventually buy the product. Average order value and repurchase rate also affect GMV. The former reflects the average amount of each transaction, while the latter is an important indicator for measuring customer loyalty and repeat purchase behavior.

In addition, the calculation of GMV can also be broken down from a more macro perspective. For example, GMV can be broken down into the total number of customers who have consumed multiplied by the average average order value, or further broken down into the amount of consumption by new users and the amount of consumption by old users. This breakdown helps to analyze and improve GMV more accurately.

In order to improve GMV, e-commerce platforms will make various efforts in product and marketing dimensions. For example, they can attract and retain customers by optimizing product display, increasing user activity, and improving customer service.

In general, Taobao's GMV assessment is a comprehensive process that involves optimization and improvement in multiple aspects. Merchants need to pay attention to multiple indicators including traffic, click-through rate, conversion rate, average order value, and repurchase rate, and use comprehensive means to improve their GMV.